TCL Electronics has officially launched its 2025 range of Mini LED TVs in South Africa, introducing cutting-edge display technology, massive screen sizes, and cinematic…
The importance of the ‘long tail’ in SEM campaigns
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…
Will in-stream advertising kill the Twitter experience?
Twitter’s recent announcement that it is going ahead with in-stream ads is yet another attempt by the microblogging platform to effectively monetise without losing…
A much needed (Song)kick to online concert bookings
South Africans may have noticed the influx of international acts venturing tours to their fair shores. Until now, we have generally had a poor…
Google’s quest for advertising relevance
Since March 2009, Google has been experimenting with targeted advertising to increase ad click-through rates on its popular “Ads by Google” contextual ads, that…
