Lenovo made a bold statement at MWC 2025, unveiling a lineup of cutting-edge laptops, concept devices, and software innovations that showcase the company’s focus…
Finding that mobile marketing ‘sweet spot’
Mobile marketing is hot! After years of false dawns, brands and agencies are recognising the mobile channel as an essential element of the marketing…
Google’s quest for advertising relevance
Since March 2009, Google has been experimenting with targeted advertising to increase ad click-through rates on its popular “Ads by Google” contextual ads, that…
Google News: Four-billion monthly clicks, and counting [Q&A]
It’s not easy to run an online content business in an age where everyone is a publisher. Everyone is doing it and there’s never…
Landing Page Optimisation and its true place in web strategy
Like the landing lights at an airport; Landing Page Optimisation is there to ensure that your visitors know exactly what they need to do…
