South Africa has crossed one of its biggest economic milestones of the decade, officially surpassing pre pandemic international arrival numbers and positioning itself for…
Transmedia: The missing ingredient in Nando’s CEO campaign
Guerilla advertising is one of my favourite mediums of all time. It all started with staged conversations and fights in cinemas (I can’t quite…
NASA announces arsenic-eating bacterium, ending ‘alien life’ speculation
So what were you expecting? A real-life alien to waltz out onto stage? Pictures of life lived happily on another planet? Intense speculation and…
Paid search industry due for a shakeup
The future of paid search advertising lies in quantitative data analysis, coupled with real-time campaign optimisation. There are, however, not many companies which can…
Nando’s CEO ad: Great fun, but is it effective?
I love the Nando’s CEO campaign, but it’s still an old school advertising campaign in the ‘interrupting the viewer’ model. There is no doubt…
