F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
‘Experiential’ ad campaign a viral hit on YouTube
The pressure is on for advertising agencies who have to work harder and harder to attract the attention of jaded, seen-it-all consumers. In response,…
Five ways you can make better use of mobile
Marketing via mobile is a powerful way to expose people to a brand, and to get them to interact with it. Consumers want something…
Official: Cape Town iceberg a Liqui-Fruit campaign
Days of speculation are at an end after Liqui-Fruit and its advertising agency, Liquorice stood up and claimed responsibility for the Cape Town iceberg…
Don’t feed the trolls: A guide to who they are and why they do it
They hide under the bridges of online anonymity, ready to pounce on unsuspecting forums, chat rooms, news sites and blogs. They can ruin a…
