Johannesburg, South Africa – February 27, 2025 – Xiaomi, the global leader in consumer electronics and smart manufacturing, proudly celebrated the official launch of…
Do our ad agencies care about social media?
The advertising industry has always been full of paradoxes. It attracts highly creative minds but is the engine of consumerism. It projects a wildly…
‘Experiential’ ad campaign a viral hit on YouTube
The pressure is on for advertising agencies who have to work harder and harder to attract the attention of jaded, seen-it-all consumers. In response,…
Media agency of the future
I was skimming through a recent Advertising Age where an article on the “Future of the Media Agency” caught my eye. Various media agency…
The inside story of the Cape Town iceberg
The Liqui-Fruit iceberg has been one of the most successful viral campaigns of 2010, moving effortlessly from YouTube to Twitter and Facebook and into…
