Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Seven essential mobile advertising insights
I recently attended a London roadshow event held by Mobile Squared, a mobile research agency that provides insight into mobile advertising, content and services….
New social network for SA media, advertising industry
A new online service for the media, marketing and advertising industries that combines news and analysis with social networking is just weeks away from…
Five of the worst international social media campaigns
Yesterday, we looked at some of the best examples of viral marketing to come out in recent years. But for every success story, there…
Viral marketing: Five of the best international campaigns
In my previous post on Memeburn, I outlined some practical etiquette tips for businesses delving into the murky world of social media marketing. But…
