Consumer group Huawei announced the introduction of the latest P series smartphone known as the Pura 70 series in Dubai this week. Pura is…
The importance of familiarity and search engine marketing
Search Engine Marketing (SEM) is a mysterious mix of art and science, but for the purposes of this article, we can conceive of it…
Wake up! You can’t crowdsource everything
A recent story in AdAge, entitled “The ‘Craigslist Effect’ Spreads to Content as Free Work Fills Supply”, is getting quite a lot of attention….
Apple iAds: Exploring the good, the bad and the ugly
Apple’s announcement in April of its own proprietary advertising platform, iAds, has created quite a stir. Set to have begun running on 1 July,…
Twitter breaks news, but will it break journalism?
Twitter’s value to breaking news quickly and efficiently is beyond doubt, but the accuracy of the news being reported is far from perfect. This…