Advertising and Media

All too often, the first time a company’s marketing department meets an advertising agency is during the pitch for a new campaign. For both…

Even among South Africa’s most progressive brands, digital media and marketing have not yet taken the leading role they should in boardroom conversations. Many…

One Rand Man was one of the biggest advertising campaigns to hit South Africa last year. In a country where many are saddled with…

This week I have been at the Cannes Lions festival of creativity. It’s the largest global gathering of its kind and all the who’s…

Hello again, so as midweek approaches at the Cannes Lions I have I think finally moved from being overwhelmed to acceptance and just going…

You know that slightly uneasy feeling you get when overwhelmed by an excess of choice? Well that’s kind of what my second day at…

If you haven’t heard the expression ‘Lean Advertising’ yet, and you work in marketing, you soon will. Noted Kiwi adman James Hurman is pushing…

Picture an Englishman in 30 degree heat by the beach in the French Riviera surrounded by glamorous well tanned advertising creatives and “the French”….well…

We’ve read about how men are from Mars and women are from Venus. We’ve even observed the stark differences in behavior between ourselves and…

Today’s customer flits from device to device during any given day – perhaps browsing the Web on a smartphone while waiting in a queue,…

Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often…