The Boardroom ViewIn South African boardrooms, AI has shifted from curiosity to competitive necessity. Executives are asking not whether to adopt AI, but how…
Online marketing done the smart way: save costs without scrimping on effectiveness
Web marketing has come a long way from the tacky, blinking banner ads on AOL and Yahoo to laser targeted ads delivered through search…
How to build relationships with magnetic content online
Every day you will find more businesses starting to promote their brand, products, and services by following what is trending at the moment. Content…
We probably won’t get a South African ‘Serial’ any time soon: here’s why
You may or may not have heard of Serial — a radio programme and podcast produced by WBEZ, an affiliate of National Public Radio…
How to use digital communities to target your buyer personas
One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a…
