With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Here’s what you really need to know about marketing to millennials
People under the age of 34 belong to the largest, ethnically and racially most diverse generation the planet has ever seen. Fifteen years from…
Context is king in the next wave of digital marketing
I recently attended a discussion with some colleagues and key clients WPP STREAM Africa, around how to target digital marketing messages at an elite…
The great podcast resurgence and the rebirth of radio
Like one of those birds that are attracted to shiny jewellery, I love new gadgets and new technology. As someone with the expensive Early…
If you’re not using data, it’s pretty likely your PR strategy sucks
Online PR offers companies exposure online through social media, industry news websites and blogs. You are able to reach customers through niche websites, which…
