Advertising and Media

Bookmarks 2015: record entries, digital power players dominate shortlist

IAB South Africa has announced the shortlist for its revamped Bookmarks Awards. The awards, which traditionally take place toward the end of the year,…

Online marketing done the smart way: save costs without scrimping on effectiveness

Web marketing has come a long way from the tacky, blinking banner ads on AOL and Yahoo to laser targeted ads delivered through search…

How EWN used data journalism to give context to Soweto attacks

Xenophobic attacks broke out in Soweto last week spreading to other areas around Gauteng, KwaZulu-Natal and Khayelitsha in the Western Cape. News organisations were quick…

South Africa’s digital marketing future is as diverse as its people

Have a conversation about the future of digital advertising and you’re likely to hear (or say) things like ‘real-time engagement’, ‘geo-marketing’, ‘remarketing’ and ‘second…

Here’s what you really need to know about marketing to millennials

People under the age of 34 belong to the largest, ethnically and racially most diverse generation the planet has ever seen. Fifteen years from…

How to build relationships with magnetic content online

Every day you will find more businesses starting to promote their brand, products, and services by following what is trending at the moment. Content…

We probably won’t get a South African ‘Serial’ any time soon: here’s why

You may or may not have heard of Serial — a radio programme and podcast produced by WBEZ, an affiliate of National Public Radio…

Nokia takes another swipe at iPhone camera in latest ad

Not content with labeling iPhone users as Zombies, Nokia’s taken another swipe at the iPhone camera with its latest Lumia ad campaign. This time…

5 reasons why Amazon’s Jeff Bezos bought The Washington Post

The news that Amazon’s founder and CEO bought The Washington Post for US$250-million sent shockwaves simultaneously through the media and tech industries today. Old…

Bezos’ biggest coup? He now owns the newspaper of a superpower’s capital

In his letter to employees from their new boss, Jeff Bezos, the founder of ecommerce giant Amazon, promises to keep the paper focused on…

Read Jeff Bezos’ letter to his new Washington Post employees

It’s understandable that news of Amazon’s Jeff Bezos buying the Washington Post has been dominating the tech press today. After all, he’s a digital…

Mobile paid search is seriously winning: here’s how

As we use our tablets and mobile phones more and more in everyday life; advertisers have to follow us. To illustrate my point; over…

‘Showrooming’ hurting your business? Don’t try to match the online experience

How would you like to be charged to get advice from an assistant in a camera shop or a PC reseller? Or if you…

Why the Publicis, Omnicom merger really could hurt Google, Facebook

The recent announcement of the Omnicom and Publicis $35bn merger to create the world’s largest advertising company, is all about gaining the upper hand…

Buying the whole publication: why online will always beat print advertising

Media buyers and advertisers should think carefully about what it is that they are paying for when they place an ad in a print…

Brazil showing serious online video growth even as penetration sinks

Look, we know Brazil is rapidly becoming an online powerhouse but a look at its online video stats shows just how much potential the…

iOS still killing it with mobile ads, US owns mobile transactions

When it comes to mobile ads, iOS is still raking in the biggest revenues, with the iPhone’s takings alone beating those of Android as…

Why Google’s major AdWords switch has big implications for online marketing

Google has made many sweeping changes to how Google Adwords works since it was launched in 2000. But the introduction of “enhanced campaigns” is…

Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel