Advertising and Media

Here’s how to get your website ready for engagement in 2015

The holidays are here, and while some businesses are scampering to leverage the season for all its worth from a sales and revenue perspective,…

5 digital marketing trends that you will encounter in 2015

With the New Year just around the corner, digital marketers are already looking at the 2015 calendar and seeing where they can improve on…

5 SEO tips for optimising your Magento store

Since its inception in 2008, Magento has grown in popularity from a simple niche ecommerce platform into a universally-respected Content Management System for the…

Here’s how to hit the sweet-spot where ORM and SEO meet

ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone…

Where can I find relevant content online to stay up to date with information?

Online, you will find millions of blogs, news websites and thousands of online wire services publishing press releases and news articles daily. How is…

There’s massive potential for targeting impulse buyers online

If you are anything like me, you are in full online shopping mode. After warming up with Black Friday and Blue Monday I am…

If you need a how-to on real-time stunts, look at Greenpeace.

Both sides won in a real-time stunt with high stakes. Yes, it was dangerous. Yes it will likely not stop anything but you have…

Global mobile ad revenue to hit $9bn in 2013 after massive 2012 surge

If for some reason you still have doubts about the mobile advertising game, this should put them firmly to rest. Global mobile advertising revenues…

Thirsty for an ice cold draught? Pour one…with your mind!

Pouring the perfect draught is no mean feat. It takes time and skill before you can get the perfect beer to “head” ratio. But…

Interest, engagement, loyalty: mobile marketing in the mainstream

In a fragmented media landscape, companies have to fight for consumers’ attention. It’s time for companies to rethink how they connect with their customers….

Meet ‘Coffee Town’, College Humor’s bizarre latest feature length film

It seems College Humor is trying its hand something more than just quirky shorts for the internet. The site is releasing a feature-length comedy…

Homepage takeovers are wildly inefficient: here’s why

Earlier this year, Digiday revealed how much brands are paying to take over the homepage of major sites across the web, and the results…

Contextual advertising: the ins, outs and where it’s heading to next

We have all been hit by contextual advertising. Whether we have acted on it or not is another question; but it has definitely impacted…

Viral mega-star Psy is now the best Korean-language teacher ever

Have always wanted to learn another language, but always felt that you’d need a viral mega-star to teach you? Then fear not, a solution…

WPP boss slams Google, Facebook as faux tech companies: why he has a point

Sir Martin Sorrell, CEO of marketing giant WPP, slammed Google, Facebook, AOL, and Yahoo over their refusal to take editorial responsibility for their content…

Rumours of advertising’s death have been greatly exaggerated

I’ve seen a lot of posts recently predicting the end of advertising and the end of interruption marketing. These predictions are nothing more than…

Sony puts micro-ads on Wimbledon player that can only be seen in 4K

Welcome to the era of 4K advertising. Sony has placed incredibly small adverts on the fingernails and clothing of British tennis player Anne Keothavong…

Hey iPhone users, Nokia thinks you’re a bunch of photo-crazed zombies

If you’re an iPhone user, you probably won’t take too kindly to the latest ad for Nokia’s Lumia 925. The ad follows a 925…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China