Advertising and Media

Ignore customers and lose business, but for real stupidity try one-way email

Every opportunity to communicate with customers is an opportunity to build volumes and profit. Maximising the communication opportunity is therefore a business imperative. Or…

Why an obsession with Big Data is blinding brands from the truth

“Just because we can reach users on various device doesn’t mean they want us to reach them”, Brett Morris of advertising giant FCB says…

Penny for your thoughts: 5 PR tactics to help you achieve online thought leadership

Thought leadership is an underused and misunderstood element of the PR mix, but in a world of noise and clutter, it’s often this more…

New Microsoft Scroogled ad has a go at Google Play store

Wow, Microsoft’s Scroogled advertising campaign is starting to take on the tone of a heavyweight US political campaign. The Redmond giant’s latest ad in…

New Facebook Home ad: and you thought the one with chairs was odd?

Facebook’s ad agency has done it again. Yup, it’s made an ad that makes about as much sense as the climax of a Russian…

Turn your iPhone or Android into a Z10 — yep, BlackBerry’s new ad is out

When BlackBerry announced that it was planning to launch in-depth interactive ads showcasing its new operating system on competing devices, it seemed like a…

8 Cs to get the best bang from your online marketing buck

Based on my digital marketing efforts and experience to date, I have identified eight areas where you need to focus your efforts to optimise…

What Facebook needs to do if it really wants to get marketing right

What does Mark Zuckerberg need to do to turn his machine into a friendly power, serving mankind instead of exploiting it? A really big…

No ROI doesn’t mean digital marketing spend is falling

The ever illusive Return on Investment figure for digital marketing and in particular social media marketing is not slowing down the trend of companies…

Facebook marketing: 5 effective ways to cater to your mobile audience

There are 1.08-billion active monthly users on Facebook, which is why your business would be crazy not to have a marketing strategy for this…

Think email’s dead when it comes to marketing? Think again

Email marketing can arguably be seen as the great grandfather of internet marketing or at the very least the great grandchild of the knock-and-drop…

The big power shift in media: BuzzFeed’s Jonah Peretti [SXSW]

As the Interactive portion of SXSW began winding down, BuzzFeed’s CEO and founder Jonah Peretti shared a few of the insights that he and…

Five tips for making it big in the digital economy

So many organisations are missing the trick completely in the online space because they are incapable of ridding themselves of dated marketing behaviour of…

10 big lessons for anyone looking to market themselves on YouTube

I was recently fortunate enough to attend two really cool Google events: Engage and YouTube All Stars. Getting the chance to interact with some…

Cool new crowdsourced campaign seeks to map out Africa’s best destinations

This looks pretty cool. Today sees the launch of Our Continent — a crowdsourced initiative from Continental Tyre SA — a map of the…

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China