In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
How to measure the results of your content marketing campaign
Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds…
Hard earned lessons from Twitter on branded domain extensions
Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the…
4 things to consider for video game-based marketing
The focus of Games-Based Marketing, a board term which extends past simple Gamification, is on making the consumer’s experience of interacting with a brand…
Call centre management: are you managing the people or the tech?
It’s easy for businesses to get sucked into the technology available and the features it offers, forgetting that managing the people who are using…
