Ads & Marketing

How to measure the results of your content marketing campaign

Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds…

Burn Media, Chargeads introduce programmatic journalism to South Africa

Burn Media is excited to be the first South African premium publisher to utilise the ‘Newsroom’. The Burn Network delivers programmatic journalism in proud…

Breaking News: Mark1 Media acquires Primedia Online’s Dash Of Lime & 365 Digital

It’s a big Friday in the digital media space, thanks to some breaking news. Primedia Online has announced that two of its businesses, 365…

Here’s why mobile marketing in South Africa is a must

South Africans are cell phone obsessed. This addict-like behaviour is highly annoying for family and friends but it’s excellent news if you’re in business….

Hard earned lessons from Twitter on branded domain extensions

Even forward-thinking companies like Twitter manage to miss a golden opportunity from time to time. For example, when ICANN (the nonprofit that manages the…

4 things to consider for video game-based marketing

The focus of Games-Based Marketing, a board term which extends past simple Gamification, is on making the consumer’s experience of interacting with a brand…

Call centre management: are you managing the people or the tech?

It’s easy for businesses to get sucked into the technology available and the features it offers, forgetting that managing the people who are using…

Why you need to recognise the needs of your customers before they do

In the not so distant past shoppers used to rely on a familiar sales person, may be the proprietor of the general store in…

Online marketing, offline marketing: it’s all the same these days

Remember when marketing executives had to convince their bosses to put time and resources into “that internet thing”? Well, bar a few stubborn hangers-on,…

Here’s what your business needs to know about cross-generation communication

Parents know what it’s like to lose track of their kids when it comes to communication. Children grow into a space influenced by the…

The symbiosis of content marketing and SEO

We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the…

10 reasons it’s time for South Africa to wake up to programmatic buying

Programmatic media buying is enjoying exponential growth in North America and Europe, but the concept is still relatively new in South Africa. We’re seeing…

WPP’s Group M snaps up mobile marketing specialist Yonder Media

WPP’s slew of South African agency acquisitions shows no signs of slowing down. The massive holding company on Wednesday announced that it had acquired…

Untangling Inbound: how to know your inbound agency is working for you

Untangling Inbound is a four part series exploring the basics of inbound marketing. In this, the second article in the series, we explore how…

What effect will POPI have on SA’s IT industry?

The importance of data management has increased considerably in recent years due to the advances in Big Data mining and the benefits it offers…

Premium or programmatic: both have a part to play

South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to take a holistic approach…

The difference between native advertising and content marketing: what you need to know

Industry leaders and business owners may sometimes use content marketing and native advertising interchangeably. On the contrary, though, the two are completely different forms…

What lessons can Starbucks teach SA businesses about mobile tech?

The arrival in South Africa of the Starbucks coffee brand will present an ideal opportunity for South African businesses to learn from a leader…

Protecting your personal brand with Google: what you need to know

Did you know that your personal brand is your most valuable asset online. It your public profile that showcases who you are and it’s…

Ad blocking has far-reaching effects for digital advertising

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is…

incuBeta merges with DQ&A in massive R1.5bn deal

incuBeta, the South African-based digital marketing group, on Thursday announced a merger with the Netherlands-based DQ&A in a deal worth more than R1.5-billion. Founded…

The 3 basics of unparalleled content marketing

The days of just pushing product are over. Of course, companies can still make a decent buck by “focusing on product and sales only”,…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Nio Firefly brings Galaxy design to compact EVs

Google Cast and other Christmas goodies for Rivian

GM switches-off Cruise control on $10bn robotaxi project