Forget chatbots and robo-advisors, Absa just introduced an AI-powered digital clone of award-winning journalist Fifi Peters, and it’s rewriting the rules of what’s possible…
Ad blocking has far-reaching effects for digital advertising
One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is…
Display advertising drives branded search volume
As a paid search campaign manager, clients frequently ask me why more of their budget isn’t going towards branded search campaigns as those have…
We should treat disruption as an opportunity rather than a threat: here’s why
Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and sectors using technology to…
5 ways that online perceptions create offline reality
The fact that businesses would even begin to consider that their website is merely a place where existing clients “can find them” is ludicrous….
