F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Optimise your email delivery systems to improve your marketing return
Email marketing is the most cost-effective form of marketing for most businesses, offering unparalleled return on investment (ROI). Especially for consumer-focused businesses, newsletters have…
5 tips to selecting the right provider to power your email marketing campaigns
Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this…
Understanding customer-centric content marketing for better email engagement
Article by Candice Lee Reeves, Senior Digital Copywriter Email marketing is something most businesses are doing but few get right. Often, this causes frustration…
Determining the net asset value of your data en route to deploying marketing automation
Here are the key questions to ask, and processes to follow, before technology implementation. By JD Engelbrecht, MD: Everlytic With many organisations increasingly turning…
