SEO

Google’s Matt Cutts: +1s don’t affect search ranking

It looks like Google’s head of search spam Matt Cutts has threw the SEO crowd another curve-ball when he took to Hacker News to…

Busting the myths: why linking out will not kill your website

In terms of marketing, SEO (Search Engine Optimisation) has got the worst reputation by far. Part of the reason for this is that SEO…

Traditional SEO copy: is it still feasible?

“For those of us who aspire to be original, predictability can be the worst kind of banality.” – James Spader, as Alan Shore, in…

How to tell if your business really needs an SEO retainer

If you want your organisation to succeed in today’s digital landscape, you need to ensure that your website is easily found on search engines,…

Why SEO isn’t evil by search guru Rand Fishkin

Anyone working in Search Engine Optimisation (SEO) will tell you it has a bad rep. But does it have a bad rap? SEO is…

How Google’s Penguin update is changing publishing… for the better

Both updates to Google’s algorithm in the recent past (Panda and Penguin) are going to have a profound effect on not only SEO but…

Is your SEO company ethically sound or one big, fat conflict of interest?

SEO companies and Conflicts of Interest are too often a carefully guarded secret from clients. Are they illogical, irrational, or just plain unethical? In…

Tips on adjusting to Google’s Panda algorithm change

Google scared a lot of web masters when it unleashed the Panda, an update that made a massive impact on the web. A full…

Do no evil? The Google & JC Penney controversy

We usually associate black hat Search Engine Optimisation (SEO) tactics with spammy sites selling get rich quick guides, or porn, or any other slightly…

How well do airlines use Google Adwords?

Flights are a massive online revenue driver as they are more convenient to book and generally cheaper than going through a ‘real-life’ travel agent….

Is SEO really killing Google?

A Memeburn article on SEO and Google search results a few months back got a lot of heat going in the comments section. Most…

How well are hotels using Google Adwords?

The effective use of Google is critical for all businesses in the 21st century. But nowhere is it more relevant than in the hotel…

Paid search industry due for a shakeup

The future of paid search advertising lies in quantitative data analysis, coupled with real-time campaign optimisation. There are, however, not many companies which can…

How SEO is breaking the web (and killing Google)

The web is in trouble. Big trouble. It’s not the first time. It was also in trouble in the mid ’90s. But then Google…

The importance of familiarity and search engine marketing

Search Engine Marketing (SEM) is a mysterious mix of art and science, but for the purposes of this article, we can conceive of it…

The quest for the perfect search result

Head of Google South Africa, Stephen Newton, shares a few thoughts on where search is going and why the user is the ultimate winner…

How tagging enhances SEO: An example

Here is a perfect example of how a comprehensive semantic tagging strategy can add to a site’s SEO (Search Engine Optimisation). Just did a…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

SEO