• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Facebook

  • Facebook makes dating more complicated than ever

    Social media has added an entirely new dimension to our lives. It has also complicated our relationships beyond measure. In the past, it may have been possible to stay below the radar; now your friends know about your break-up the moment it happens. Facebook in particular has taken that which was conveniently tacit and brought it into the public realm. It’s this mutual visibility that makes social media so tricky – I know that you know that I know - and it has led to a situation where identity has become both performative and narrative: We’re always putting on a...

  • Facebook revisits confusing promotions rules for Pages

    Facebook is revisiting its promotions and competitions guidelines for its wildly popular Pages functionality. Facebook Pages are effectively mini-websites within the social network used by companies to tap into the social graph. Running competitions and promotions on Pages has become an increasing source of mystery and obfuscation for companies, which has most likely prompted this latest set of changes by Facebook. Facebook sales representatives have been emailing key clients informing them that the new changes are afoot, namely: Previously, promotions and terms and conditions needed to be explicitly approved by Facebook – this is now no longer required. Facebook no longer require a minimum...

  • Engaging your Facebook fans: 5 tips from Simphiwe Dana

    On October 29th 2010, a fan posted on Afro-Soul singer Simphiwe Dana’s Facebook wall this message: "I love the fact that you actually interact with us. Happy to be your friend" With social media making it easier to reach superstars, the ones who see the value of interaction are the ones who reap the rewards of the medium. Simphiwe recently posted an update on her Facebook status, lamenting the fact that she was finding it hard to find a good school in Cape Town that offered her children an indigenous language as a first or second language. The post...

  • Facebook IPO not imminent, says Zuckerberg

    Facebook is poised to transform an array of businesses including news, movies and music but it is nowhere near issuing stock, its celebrity co-founder said Tuesday. "Don't hold your breath," Mark Zuckerberg quipped when prodded during an on-stage chat at a Web 2.0 Summit about when privately-held Facebook would have an initial public offering (IPO) of stock. Zuckerberg said that he and his relatively small team of about 300 engineers is busy building Facebook...

  • 9 tips on how to successfully market your non-profit on Facebook

    Non-profit and non-governmental organisations (NGO's) are often the most under-developed and under-visited pages on Facebook, and the internet at large. Why is it that the groups that reflect enough societal concern to be formed seem to struggle with online marketing as a way of further championing their cause? The first part of this answer is obvious - money. Most NPO’s and NGO’s I’ve worked with have a marketing budget which is smaller than some of my corporate clients’ monthly coffee budget. Social media marketing can be intimidating to non-corporate groups; many think that Facebook marketing is restricted to Facebook...

  • Facebook takes on email

    Reporting from the St. Regis Hotel in San Francisco. Project Titan is a secret no longer. Facebook CEO Mark Zuckerberg announced on Monday that the company will begin rolling out a "modern messaging system," a tightly-integrated experience that will enable users to manage their e-mail directly from Facebook.com. Zuckerberg was clear that e-mail is only a part of the new offering, however. Young people find email 'too slow' "We don’t think that a modern messaging system is going to be email,” he said.  Facebook's existing messaging system already delivers four billion messages per day, Zuckerberg said, with young people finding email "too slow". Facebook Mail...

  • Facebook launch event — [Live blogging]

    Way back in February of 2010, Michael Arrington wrote on TechCrunch that "Facebook is completely rewriting their messaging product and is preparing to launch a fully-featured webmail product in its place, according to a source with knowledge of the product. Internally it’s known as Project Titan. Or, unofficially and perhaps over-enthusiastically, the Gmail killer." Facebook has been in lockdown all summer long developing a range of new features, and commentators are expecting big things from the event. Memeburn's San Francisco correspondent Kevin Grant is blogging live from the event... Cool crowd here, lots of technorati: Robert Scoble, Charlene Li, & Dan...

  • Five reasons you might choose Facebook Mail over Gmail

    Today marks the beginning of a new age -- at least that’s what the folks at Facebook’s PR department would like us to believe. The momentous event? Facebook are believed to be launching fully fledged email capabilities for all their users. (Memeburn's Silicon Valley correspondent Kevin Grant will be live tweeting and writing from the event on this site: 10am San Francisco time; 1:30am Asia-Pacific Time; 8pm Central African Time CAT) That means all Facebook account holders will soon be able to send and receive emails from their own @facebook.com address. This is a huge leap forward from Facebook’s somewhat...

  • Google vs Facebook: Which strategy will win?

    Google's most important launch this year was its recent debut of Google Instant search which cuts user search time by as much as 40%. Google users are collectively saving 11 hours per second. That means 11 hours per second being spent away from Google search. Google is betting it that if its users spend less time on search then it will make more money. This is a different strategy from that of Facebook which wants to be the stickiest place on the Internet. With rumours of the social network launching a new mail service to rival GMail, Facebook is about to...

  • Facebook to launch Gmail killer?

    Facebook, rumoured for some time to be planning its own email service, may finally be on the verge of doing so in a move that would send a shot across the bow of Google, Yahoo! and Microsoft. TechCrunch, a leading Silicon Valley technology blog, reported on Friday that the social network plans to announce a Web-based email service complete with @facebook.com addresses at an event in San Francisco on Monday. On Saturday the site engaged in some sleuth work, scanning various Facebook domains including mail.facebook.com, to try predict exactly what the social network would be announcing. "This whole Facebook Mail...

  • Five lessons learned from Big Brother’s Facebook strategy

    Love it or hate it, Big Brother remains one of the biggest television success stories ever in Africa. The fifth season - Big Brother Africa (BBA) Allstars - drew millions of viewers across the continent, keeping them glued to their seats from July to October this year. By the end of the fourth season in 2009, the show had amassed a respectable fan base of over 100 000 Facebook users. But when BBA Allstars hit TV screens, the fan numbers quickly exploded to over 300 000 - tripling in size in just three months. How did they do it? We...

  • 8 things you must know about Facebook competitions

    Facebook may seem like the perfect place to run a competition or sweepstake to promote your business while gaining fans for your Facebook Page, but be warned, it’s not that simple. The rules for the site have become so much more stringent than they used to be, following a major revision at the end of 2009. The options for small businesses and charities wanting to host a promotion on Facebook are especially small. Facebook’s rules are set out in its Promotions Guidelines, which govern the publicising or administering of any sweepstakes, contest, competition or other similar offering by a user on...

  • From Nollywood to a President: 10 really big Nigerian Facebook Pages

    Worldwide, Facebook has grown to become one of the most popular websites ever, due to its social networking tools and utilities, audience reach and its relevance to brands, celebrities and organisations. Over the past three years, Facebook has grown exponentially in Nigeria from less than 40,000 Nigerians on the network to over 2 million active members. However, in a country where the penetration of Facebook to population is only 1.38 % and the penetration of Facebook to online population is just 4.78 %, we’re left hoping that the buzz will, sooner rather than later, break all over Nigeria. If Nigeria’s...

  • Five reasons why you should go see The Social Network

    The much-anticipated, controversial movie about the founding of social networking behemoth Facebook, simply called The Social Network, opens in cinemas around South Africa today. The staff of Memeburn were invited to a sneak preview by Integr8, and came out inspired and moved, for very different reasons. Here are 5 very different reasons you should go see the movie: Jeremy Daniel: Sheer inspiration. If you have the drive and the passion to build something that can change the world, then this movie acts as a double espresso to your ambition. The story of a social misfit who gets his revenge on...

  • 8 essential apps to customise Facebook Pages

    In recent months, many of Facebook's apps have gone through a dramatic facelift -- some were culled while others became powerful tools for business. Used properly, these apps and plugins can create interactive environments for users to engage with brands on different levels. Apps that allow you to create polls, quizzes and surveys have become valuable for gathering user data, conducting market research and fine-tuning products and services. If you're getting started as the manager of a Facebook Page, then here’s a short list of apps that will make your life much easier, and result in a better Page....