• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Facebook

  • Cape Town Facebook page hits 100 000 fans after World Cup success

    I ♥ Cape Town, the official Facebook fan page of Cape Town Tourism, is celebrating a milestone after hitting the 100 000 fans mark in just one year. The page proved to be a powerful tool to convert visitors here for the World Cup into "Cape Town Fans" during the 2010 FIFA World Cup™. Almost half of the fan page’s new followers signed on in the last three months; the page grew by 40 000 fans between May and July 2010. It was up by an impressive 28 000 fans during the month-long tournament and it added...

  • 5 tips for getting the most out of your Facebook ad campaign

    Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and a good idea of what kind of person you want to target (categories like age and gender). But, though the basics may be easy, getting truly excellent yields from your ads (ie more clicks for less money) requires a mixture of art and science and presupposes both careful planning and sustained attention. Here are five battle-proven tips for squeezing more value out of your Facebook campaigns. 1. Make the most of social context Facebook adverts are far more effective...

  • 5 reasons to use Facebook adverts instead of Google Adwords

    For well over a decade Google’s iconic self-service advertising system has been connecting businesses to potential customers cheaply and efficiently (while generating billions of dollars for Google in the process). Adwords is so brutally effective that it has become the reflex choice for many brands online. A whole ecosystem of businesses has sprung up around the optimisation and administration of Adwords campaigns. The problem, though, is that when you have a hammer, everything starts to look like a nail. Many companies continue to pour money into Adwords without even considering their options. When Adwords was the only pay-per-click, targeted advertising platform...

  • Is Flipboard the killer iPad app we’ve all been waiting for?

    It's only been 24 hours, but Flipboard -- a brand new iPad app -- is already living up to the hype of revolutionising the way we consume and interact with social media. By creating an interactive magazine format populated by content from your Facebook and Twitter accounts, Flipboard  has taken a solid step forward from what social media and aggregator tools like Tweetdeck and Hootsuite have been doing for some time -- de-cluttering the social media space. The company calls Flipboard the "world's first social magazine" and says its mission is to "fundamentally improve how people discover, view...

  • Facebook celebrates half-a-billion with half-arsed campaign

    Facebook has just announced the mind-boggling achievement of 500-million active monthly users, placing it way out in front of all its rivals. It's not really a race, given that its next closest rival is China's Qzone (owned by Tencent, in which South Africa's Naspers has a 46% stake) with an estimated 200-million users. Social media darling Twitter has yet to sniff the 100-million mark with new memberships peaking last year July at 7.8-million per month. According to web monitoring site HitWise, Facebook leapfrogged into pole position for the first time in March this year when more Americans visited Facebook than...

  • Facebook goes for the LinkedIn crowd with new app, BranchOut

    Facebook has clearly grown weary of losing business-oriented members to social networking rival LinkedIn, and have decided to do something about it. That paradigm has existed almost since social networking began and has developed into something of a lore. Popular, social searches happen on Facebook, but when it's time to get serious and "grow up", you move over to LinkedIn. Branchout is a new Facebook application that seeks to add career networking to the Facebook universe. According to TechCrunch, "the application unlocks massive amounts of career data about my friends and friends of friends that was just impossible to get...

  • Don’t like Facebook? Build your own social network

    Social networking has become a huge phenomenon, with a couple of big players dominating the market. Yet if one looks around the web you'll find that anyone can in fact build a social network. Whether it's for your local bowling league or a company's workforce, there are various solutions out there that already have all the pieces. All that's needed is someone to put them together in an inventive way to create a budding new social network. These networks offer you the freedom of getting what you want without having to actually develop it from scratch. They don't compete directly with...

  • Facebook showing real potential as a search engine

    With the recent improvements to Facebook's analytics via the new Insights Dashboard, I did a bit of research into the current search volume on Facebook and the evolution of its search. What I found has seriously made me sit up and consider the potential that Facebook has as a search engine, and how it has changed our online behaviour. As Jared Cinman wrote on Memeburn in his article "The End of the Website", " The true upheaval wreaked by the advent of both the social and mobile web, to say nothing of the push of digital content into a whole array of other...

  • Does Mark Zuckerberg need adult supervision?

    Mark Zuckerberg, CEO of Facebook, is just 26 and has done very well but his young age does often show itself in various ways. He's put his foot in his mouth several times over privacy and has had mixed reviews on his performance in high profile interviews. Here is Chris Pirillo: "Things didn't go well for Mark Zuckerberg when he appeared on the D8 stage two days ago. From all angles, he appeared to...

  • Round-up: Facebook privacy reversal receives mixed reaction

    With the official Quit Facebook Day only three days away, Facebook CEO Mark Zuckerberg launched a media blitz to introduce a simplified set of privacy settings that the social networking site hopes will appease their many disgruntled users. The official Facebook blog has laid out a complete overview of the changes. Reaction has been guardedly optimistic, but by no means universally acclaimed. The changes break down into three simple categories. In...

  • Extreme Makeover: Getting unsexy or difficult brands onto social media

    Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting marketing budgets due to the recent global economic meltdown, every chief marketing officer has been under pressure to ‘get on Facebook’. As the dust settles, companies have burnt their fingers in their forays onto social media platforms, many because they operate in industries that don’t lend themselves to the free visible flow of customer interaction. Some have suggested that these brands should give social media a skip, but there are examples that have lit a...

  • Facebook: Jeremy just can’t take vaguebooking anymore!

    They’re out there right now, waiting for you. Just when you thought you would be getting through the digital part of your day in a cheerful and productive manner, that’s when they strike. No, we’re not talking about viruses or worms, this is more subtle and sinister. These are simple sentences that can reduce you to a dithering blob of irritation and anger in a matter of moments. Welcome to the wonderful world of 'vaguebooking'. 'Jeanette is wondering how she can go on like this' 'Phumla thinks this day has just gone from bad to worse' Got the picture? That’s 'vaguebooking',...

  • 5 easy steps to optimise your site for social media

    An entire industry has grown up around Search Engine Optimsation (SEO), but increasingly Facebook and Twitter are sending as much and sometimes more traffic to our sites than good old Google. This shift has spawned a whole new discipline – social media optimisation (SMO). Here are a few simple steps to help ensure your site is well-positioned to reap that link love. Step 1: Get SEO right No, that’s not a spelling mistake. The heart of SEO is about making it as easy as possible for machines – ie search engines – to understand your site. The same principle applies to...

  • Cultural trends in the use of Facebook

    Business anthropologists like myself observe people’s habits and behaviours, and translate these observations into useful insights about their lives, and how they interact with products and brands. Knowing and understanding how people use products at present can enrich the understanding of future trends. Lately, I have been asked all sorts of questions regarding future trends in the use of social networks. A common question that has been posed is: What is the future of Facebook? I won’t attempt to give an answer to it in this post because I don’t think this can be predicted without exhaustive observation...

  • Facebook just changed the game

    I find it quite crazy that yesterday I was asking Facebook for some small changes to their Fan Page and then they go and drop something which will make the entire internet a Fan Page. Imagine being able to ‘walk’ into any online store and ask your friend what they thought of a certain product on the fly? Well now it is possible with Facebook’s new social buttons and tool bars. The power of sale through referral may have just gone through the roof. The power of social may have just gone through the roof! Last night Facebook had...