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Facebook

  • Facebook makes major Groups, download changes

    Facebook on Wednesday began letting users form cozy cliques as part of a move to give people more control of their information at the world's most popular online social network. A Groups feature that lets Facebook members set up private online havens for clusters of co-workers, family, teammates, or others was unveiled at a press event at the firm's headquarters in the California city of Palo Alto. "We think that what we have out of the box, version one, blows away everything else," Facebook founder Mark Zuckerberg said, referring to "groups" services offered by Internet stalwarts such as Yahoo! and Google. Facebook...

  • Facebook movie already being parodied by YouTube and Twitter

    The Social Network, a brand new feature film directed by David Fincher, is due to be released in South African cinemas on the fifth of November and promises to be a dramatic, semi-fictionalised look at the genesis of Facebook and the motivations of its founder Mark Zuckerberg. The film has received online acclaim on Rotten Tomatoes and Metacritic, and promises to be a must-see for all social media enthusiasts. The movie was adapted by famed writer Aaron Sorkin from the compelling 2009 Ben Mezrich book The Accidental Billionaires, and is rumoured to offer a fairly negative account of Zuckerberg’s career path....

  • The 25 biggest Facebook Pages for SA musicians

    Facebook is a brilliant resource for musicians of all kinds. Not only can you connect with thousands of existing fans - essentially for free - but you can also make the most of tools which can help you promote your newest track, publicise your upcoming tour and win new fans, both local and international. And you don’t even need a record deal to do so. So how are our local singers, songwriters, bands, divas and DJs doing on the world’s biggest social networking platform? On the whole, extremely well. Take a look at the Facebook pages of the following...

  • How do SA’s stand-up comics use Facebook?

    Our first look at the biggest local Facebook pages created such a stir we decided to dig deeper into the different ways South Africans are using Facebook to market themselves and their brands. In theory comedians are a natural fit for the Facebook platform - they’re public figures and personal brands rolled into one, and people feel very strongly about them (either way). But how are local comedians making the most of the 3-million local Facebook users? After quite a bit of snooping around, I managed to find these ten examples showcasing the various ways South African comedians are...

  • Five simple ways to add value on Facebook

    With Facebook’s stringent rules regarding contests and competitions on its site, you need a lot more than free giveaways to build your Facebook community. You need to be interesting and relevant to your target market. Content is king, as the saying goes, and that has never been truer than when dealing with Facebook in a marketing context. Here are a few helpful, common-sense ideas that will assist you in growing your business fan base. 1. Add Value You need to think about yourself as an online brand ambassador aka content builder aka conversation shepherd... whatever the buzz words might be, the principle remains...

  • Should you be using ‘official’ or ‘community’ Facebook Pages?

    You can call Facebook many things, but “simple” is no longer one of them. In the last three years they have piled on the features and, in doing so, cranked up the confusion. If you’re an online marketer you probably already know to avoid the most common mistakes when adding your brand presence to Facebook. For 90% of marketing initiatives, an “official” Facebook Page (aka fan pages or brand pages) is the best choice. But be aware that official pages are actually quite limited in scope. They are only for use by “official representatives” of one of three narrow categories of...

  • The 10 biggest South African Facebook Pages

    For the past four years the Facebook wave has been breaking over South Africa, bringing a deluge of excitement, controversy and hype with it. During that time the user base has grown from less than 10 000 to well over three-million people. To put it in context, if our population had grown at the same rate as our Facebook users, there would now be 15-billion South Africans on the planet. That’s great for Mark Zuckerberg and his crew of teenage gazillionaires, but what does it mean for South African brands? In theory the platform gives marketers an unparallelled opportunity to...

  • Five ways traditional journalists use Facebook

    Many journalists working for traditional media are reticent about joining the digital revolution, but there is little doubt that social media has helped build a more cohesive and supportive traditional journo community. Here are five ways in which Facebook has bolstered the solidarity of those still working for ‘the old order’: Emotional support In the movies and in real life too, many newsrooms once came custom-fitted with a dingy whiskey-soaked bar across the road where journalists in scruffy old leather jackets would drown their sorrows. In more recent times, with newsrooms cut to the bone and time always in short supply...

  • Do you have a Facebook Page? Be aware of the changes

    If you have a Facebook Page then you need to be aware of some changes being implemented from the 23rd of August. Facebook recently announced the changes on its Developer's Blog. If you have a Page you will probably have already noticed this announcement at the top: Get ready for your streamlined Page: This headline has been followed by an explanation which reads like this: "Starting on 23 August, we'll be simplifying your Page to make it easier to browse: 1) Boxes are going away, including the Boxes tab; and 2) All custom tabs will be narrowed to 520 pixels. If you have a...

  • Is Facebook finally ready to launch a location-based service?

    Speculation is rife that Facebook is gearing up to unveil its long awaited geo-location application. Location-based services have become the hottest social networking trend of 2010. Foursquare has streaked ahead of the pack by registering over 100 million check-ins at the time of writing, but Facebook, with its massive user base of 500 million and its unlimited resources, could deliver a new angle that pushes this trend beyond the early adopters and into the mainstream. An attempt to take ownership of the location space by Facebook has been coming for some time. After talks to acquire Foursquare ended inconclusively,...

  • Cape Town Facebook page hits 100 000 fans after World Cup success

    I ♥ Cape Town, the official Facebook fan page of Cape Town Tourism, is celebrating a milestone after hitting the 100 000 fans mark in just one year. The page proved to be a powerful tool to convert visitors here for the World Cup into "Cape Town Fans" during the 2010 FIFA World Cup™. Almost half of the fan page’s new followers signed on in the last three months; the page grew by 40 000 fans between May and July 2010. It was up by an impressive 28 000 fans during the month-long tournament and it added...

  • 5 tips for getting the most out of your Facebook ad campaign

    Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and a good idea of what kind of person you want to target (categories like age and gender). But, though the basics may be easy, getting truly excellent yields from your ads (ie more clicks for less money) requires a mixture of art and science and presupposes both careful planning and sustained attention. Here are five battle-proven tips for squeezing more value out of your Facebook campaigns. 1. Make the most of social context Facebook adverts are far more effective...

  • 5 reasons to use Facebook adverts instead of Google Adwords

    For well over a decade Google’s iconic self-service advertising system has been connecting businesses to potential customers cheaply and efficiently (while generating billions of dollars for Google in the process). Adwords is so brutally effective that it has become the reflex choice for many brands online. A whole ecosystem of businesses has sprung up around the optimisation and administration of Adwords campaigns. The problem, though, is that when you have a hammer, everything starts to look like a nail. Many companies continue to pour money into Adwords without even considering their options. When Adwords was the only pay-per-click, targeted advertising platform...

  • Is Flipboard the killer iPad app we’ve all been waiting for?

    It's only been 24 hours, but Flipboard -- a brand new iPad app -- is already living up to the hype of revolutionising the way we consume and interact with social media. By creating an interactive magazine format populated by content from your Facebook and Twitter accounts, Flipboard  has taken a solid step forward from what social media and aggregator tools like Tweetdeck and Hootsuite have been doing for some time -- de-cluttering the social media space. The company calls Flipboard the "world's first social magazine" and says its mission is to "fundamentally improve how people discover, view...

  • Facebook celebrates half-a-billion with half-arsed campaign

    Facebook has just announced the mind-boggling achievement of 500-million active monthly users, placing it way out in front of all its rivals. It's not really a race, given that its next closest rival is China's Qzone (owned by Tencent, in which South Africa's Naspers has a 46% stake) with an estimated 200-million users. Social media darling Twitter has yet to sniff the 100-million mark with new memberships peaking last year July at 7.8-million per month. According to web monitoring site HitWise, Facebook leapfrogged into pole position for the first time in March this year when more Americans visited Facebook than...