On January 20, 2025, during President Donald Trump’s inauguration festivities at Washington D.C.’s Capital One Arena, Elon Musk made a hand gesture that ignited…
Is your LinkedIn presence a barren wasteland?
According to figures published by Statista LinkedIn had 364 million users globally, as of the third quarter of 2015. Whilst this is an impressive…
Power to the hashtag
2015 saw the birth of a hashtag that would define our rhetoric long after it stopped trending. The #FeesMustFall and subsequent #ZumaMustFall and #RacismMustFall…
WhatsApp gains 100m monthly active users in three months, passes 1b like a boss
WhatsApp has reached one billion monthly active users. One billion users means one in seven people in the world can be found furiously typing…
Not all social media returns can be quantified — but here are some ways to measure your success
As businesses start to dedicate more resources to managing their social media channels, the question that they are asking is how they should measure…
