Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
How ‘Dunbar’s Number’ can make or break a social network
Take a moment to think about what you expect from a social network. It doesn’t matter whether you’re thinking about one-size-fits all megaliths like…
How social media ‘broke marketing’ and became its future
Social media is seemingly everywhere and just about every man and his dog is using it in some way or another. What is it,…
8 Reasons small businesses should use Facebook ads
With websites continuing to proliferate unabated, small businesses find themselves grappling with the question of how to reach an increasingly fragmented audience in the…
The genie is out of the bottle, and he’s tweeting now
Six weeks ago I wrote a piece for one of South Africa’s Sunday papers, the Sunday Times, on the role that Twitter plays in…
