Move over dance challenges and viral trends—TikTok is strengthening its role in education! The popular social media platform has launched a dedicated Science, Technology,…
Should FOMO be part of your online campaign strategy?
Recently several publications have been talking about FOMO (Fear Of Missing Out), and predicting how it’s set to become a major player in future…
Social Media: not just a post-production bolt on
The days of the huge budget 30 second commercial are waning; not over; but waning. The fact of the matter is that the playing…
8 mobile technologies revolutionising how companies talk to people
Gauging audience attitude toward your business is can sometimes be challenging. If you’re a small neighbourhood business it’s easy because you can just ask…
Forget the US: emerging markets are the future of online adspend
There is a great deal of focus placed on the American market when we look at ad spend numbers and marketing budget distribution; but…
