The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
The social media consumer: How to complain, and be heard
Congratulations. You can now make your voice heard via Facebook or Twitter, and tell your least favourite companies exactly what you think about them….
Do our ad agencies care about social media?
The advertising industry has always been full of paradoxes. It attracts highly creative minds but is the engine of consumerism. It projects a wildly…
‘Experiential’ ad campaign a viral hit on YouTube
The pressure is on for advertising agencies who have to work harder and harder to attract the attention of jaded, seen-it-all consumers. In response,…
Media agency of the future
I was skimming through a recent Advertising Age where an article on the “Future of the Media Agency” caught my eye. Various media agency…
