Ads & Marketing

Need proof that content marketing is the future? Here it is

There is currently a heated debate going on between business owners across the globe: SEO vs. content marketing – which will do more for…

Programmatic buying and what it means for advertisers

Programmatic buying is often described as ‘the future of display advertising’, but with the inevitable expansion of the digital media landscape, specifically display ads,…

Mortimer Harvey buys direct marketing agency Action Ambro’s

Mortimer Harvey, the 24-year-old advertising and communications agency, on Thursday announced that it has acquired direct marketing outfit Action Ambro’s. The Johannesburg-based Action Ambro’s…

Hitting the Bull’s-Eye: 3 brand lessons from Target

Companies are living organisms that need to keep moving to survive. Without a concerted focus on developing their organizations, owners can drown in the…

7 colours that have a psychological impact on sales and conversions

It’s no mystery that color has an impact on how we perceive things. Just think back to your favorite color growing up. You didn’t,…

Use a magnetic content marketing strategy to generate leads

A great magnetic content marketing strategy can generate a steady stream of leads, sales and can make your overall digital marketing campaign a success….

B2B marketing: time to catch a wake-up

Scratch a bit on the surface of the current South African Business to Business (B2B) marketing landscape and it is easy to believe that…

Successful customer engagement management demands planning, personalisation and optimisation

In a digital world, marketers have access to the tools and channels that allow us to engage with customers and prospects in increasingly personalised…

Display advertising drives branded search volume

As a paid search campaign manager, clients frequently ask me why more of their budget isn’t going towards branded search campaigns as those have…

We should treat disruption as an opportunity rather than a threat: here’s why

Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and sectors using technology to…

5 ways that online perceptions create offline reality

The fact that businesses would even begin to consider that their website is merely a place where existing clients “can find them” is ludicrous….

Building customer loyalty in online retailing – a primer

One of the toughest challenges that ecommerce businesses and online retailers face is earning customer loyalty. A face to face interaction at a brick…

Alternative content creation: what we should be aiming for

Experienced the world over, the challenge of coming up with epic content is enough to keep creatives from their sleep – it hovers over…

POPI: are you clear and compliant?

While only certain sections of the Protection of Personal Information (POPI) Act have been implemented since the Act was made law on 26 November…

Make sure your target audience knows who you are

How well do you understand your target market and do you really know where you can find them online? Do you know what they…

The top 5 B2B marketing channels, and how to ace them

There are a host of B2B marketing channels available to us. But with limited time and resources, where should we be concentrating our efforts…

What will your digital marketing toolkit look like 5 years from now?

As marketers today, many of us already feel a bit overwhelmed by all the new things going on – after all, how many of…

Traditional agencies dominate 2015 Loeries rankings

The Loeries, South Africa’s most prominent advertising awards showcase, has announced its official rankings with the traditional big agency players continuing to dominate. Taking…

5 steps to ensuring better ROI from data

To remain relevant in a world where digital disruptors such as Amazon, Uber and AirBNB have built global businesses through data-driven technology and consumer…

Online destination marketing done right: take me to the Kasbah, by way of Google

When you think Morocco, think the movie Casablanca. Imagine Bogart, Ingrid Bergman and you and the wife having a whisky together down in Rick’s…

5 things you need to know about connecting with Millennials through content marketing

In terms of spending, millennials are breaking records left and right. This is why it’s so important to reach this generation with smart content…

The blurred line between content marketing and SEO

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is…

MTN Clinches SA’s Best Network Title Again – Backed by Data and R14bn Infrastructure Push

Xiaomi’s “Screens for Change” Powers Township Esports With Purpose and Mandela’s Legacy

SAVCA 2025 Industry Awards Spotlight Africa’s Most Ambitious Private Capital-Backed Innovators

Ecentric and MoneyBadger Partner to Bring Bitcoin Payments to South African Retailers

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel

The most recognisable tactical pickup truck evolves