Ads & Marketing

3 content marketing mistakes that could kill your brand

When done right, content marketing has the potential to catapult your business into the limelight, earn you hordes of new followers, and drastically improve…

5 ways brands can avoid having their ‘authentic’ marketing backfire

Marketing and authenticity seem like strange bedfellows. The whole purpose behind marketing is to capture people’s attention and then persuade them to buy a…

3 key steps when conducting an online brand reputation audit

The way businesses approach marketing has seen a lot of shift in recent years. Internet has made it possible for new brands to market…

5 digital trends driving business growth

Keeping up with the latest digital trends is increasingly important as businesses fight to maintain competitive advantage and ensure strategic objectives are met. The…

Wow customers at the post box: how to entice them to buy

The Internet is where almost everybody lives in this new millennium. It is where we hang out with our friends (social media), do our…

Digital marketing is totally mainstream right now

Attention digital marketing hipsters, it’s time to put away your ugly sweaters, over-sized glasses, and latte art kits because digital marketing is now totally…

The 5 things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it’s a little like teenage sex, everyone is talking about it…

Here’s what you need to know about putting RTB to work in an integrated digital strategy

Real-time bidding (RTB), a type of programmatic buying, is rapidly gaining currency in South Africa’s digital media landscape. A growing number of brands are…

10 rules of engagement for effective content marketing

We have all heard that content marketing is new wave of marketing, and that if you are not in content marketing you stand to…

The ‘so what’ marketing analysis on the growth of mobile in South Africa

It’s an obvious truth that South African mobile penetration is at an all-time high. The Cape Times has just reported a 100% rise in…

Untangling Inbound: what should you look for an inbound marketing agency?

Untangling Inbound is a four part series exploring the basics of inbound marketing. In this, the first article in the series, we explore what…

Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit…

Blend content marketing and SEO to reach more customers than ever before

Great content helps you earn links that increase domain authority, improving your search rankings. It also helps you earn familiarity with your audience, building…

Why programmatic buying should be a core part of your marketing strategy

Programmatic buying is sweeping across the world of marketing and advertising, bringing with it new opportunities for brands to improve customer engagement, enhance media…

5 digital marketing lessons you can learn from trade shows

Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a…

POPI: there are actually massive positives for digital marketing

With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they…

8 things you need to know about lead generation for software businesses

Your marketing team’s job is to generate leads. Indeed, lead generation takes a primary role in your business’s marketing division. Today’s lead generation tactics…

Flash, with substance: how Apple mastered the art of the product launch

Barring another “Star Wars” movie or an eighth “Harry Potter” book, nothing in the world could command as much excitement as Steve Jobs stepping…

Apple releases Apple Music ads to promote the ‘Discover’ feature

Apple has released three new adverts aimed at highlighting Apple Music’s discover feature. In the advert, the voice-over says that the discover feature brings…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Nio Firefly brings Galaxy design to compact EVs

Google Cast and other Christmas goodies for Rivian

GM switches-off Cruise control on $10bn robotaxi project