Ads & Marketing

If you haven’t heard the expression ‘Lean Advertising’ yet, and you work in marketing, you soon will. Noted Kiwi adman James Hurman is pushing…

Picture an Englishman in 30 degree heat by the beach in the French Riviera surrounded by glamorous well tanned advertising creatives and “the French”….well…

We’ve read about how men are from Mars and women are from Venus. We’ve even observed the stark differences in behavior between ourselves and…

Today’s customer flits from device to device during any given day – perhaps browsing the Web on a smartphone while waiting in a queue,…

Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often…

Almost every day, I am approached by Companies that have difficulty with sales, These companies often have a great product with a great pricing…

This is a bit of a refresher of an article I wrote around two years ago on real-time bidding (RTB). Admittedly that was centred…

It’s easy enough selling ice to eskimoes; they actually know the benefits of ice and see it everday, but try selling a technology solution…

In my line of work, we often explain how easy technology makes the process of creating great-looking, accurate and compliant proposals and RFP responses….