Ads & Marketing

Digital marketing 101: your comprehensive guide to competitor analysis

While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your…

Profiling your customers through Big Data: what you need to know

In this era of Big Data, there are increasing opportunities for collection, processing and analysis of vast and complex data sets, which can reveal…

How tech can help you fulfill customer expectations and build a repeat business

“The purpose of business,” said the father of management science, Peter Drucker, “is to create and keep a customer.” If he lived in today’s…

Give a little, receive a lot: 4 ways content marketing can benefit your business

The general consensus amongst businesses that offer expert services is that customers are less likely to knock on your door for professional advice –…

3 tips for marketers and developers as they collaborate on digital products

Marketing is all about the “what” and the “why” — what is the essence of this product, and why does this particular market need…

Getting to know you: how tech allows big business to deliver personal service

Big businesses often face big challenges when it comes to catering to their customers. They want to deliver the same, hands-on, personal service that…

Should SA agencies adopt the ‘lean advertising’ model

If you haven’t heard the expression ‘Lean Advertising’ yet, and you work in marketing, you soon will. Noted Kiwi adman James Hurman is pushing…

Day 1 in Cannes: Cannespiration and selfie sticks

Picture an Englishman in 30 degree heat by the beach in the French Riviera surrounded by glamorous well tanned advertising creatives and “the French”….well…

3 ways men and women respond differently to marketing, according to science

We’ve read about how men are from Mars and women are from Venus. We’ve even observed the stark differences in behavior between ourselves and…

Unleash the power of retargeting to drive better ROI from digital advertising

Today’s customer flits from device to device during any given day – perhaps browsing the Web on a smartphone while waiting in a queue,…

Valuable content: how it can be used to unlock customer equity

Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often…

Why you should consider replacing airtime giveaways with sponsored call marketing

Many brands are finding that instant airtime giveaways are a fantastic marketing product to drive engagement with consumers. It’s an instant reward that the…

Augmented Reality: a marketing primer

“When you think of any aspect of life or work, augmented reality is completely going to change how we do it.” – Ori Inbar…

This ad lets the world know what Karl Ahari’s been up to lately

You may have been wondering what Karl Ahari, the second rate magician who starred in what turned out to be ecommerce giant Kalahari’s final…

4 basic digital marketing terms every website owner should know

Almost every day, I am approached by Companies that have difficulty with sales, These companies often have a great product with a great pricing…

Programmatic buying: the answer for small players who can’t afford big media fees?

This is a bit of a refresher of an article I wrote around two years ago on real-time bidding (RTB). Admittedly that was centred…

5 ways to get ‘tech-dumb’ CMOs to sign onto your digital marketing solution

It’s easy enough selling ice to eskimoes; they actually know the benefits of ice and see it everday, but try selling a technology solution…

Is automation turning the proposal into a dying art?

In my line of work, we often explain how easy technology makes the process of creating great-looking, accurate and compliant proposals and RFP responses….

Y&R CEO David Sable chats advertising’s next big markets, why ‘Dumb Ways to Die’ secretly sucked

For a guy at the top of an industry worth billions upon billions of dollars, David Sable doesn’t seem all that concerned with the…

6 things adland needs to know about SA’s smartphone space

Cheap smartphones are reshaping consumer behaviour in South Africa faster than many realise. Here’s how to position your brand at the forefront of the…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Nio Firefly brings Galaxy design to compact EVs

Google Cast and other Christmas goodies for Rivian

GM switches-off Cruise control on $10bn robotaxi project