Ads & Marketing

M&C Saatchi PLC acquires independent digital player Creative Spark

M&C Saatchi, the London-based agency network, on Friday announced that it has acquired a majority stake in Creative Spark — the five-year-old digital agency…

Visually wired: human physiology and content marketing success

Photo: Stuart Miles The above image serves no other purpose than to prove a point. The point is this: the image was the first thing…

How learning to code can make you a better CMO

Most marketing executives think learning to code is strictly for programmers. After all, CMOs have enough to do without taking on tasks they can…

Your marketing and sales efforts must be data driven

Marketing and sales are the genesis of organizational growth and success and while noble and necessary, as disciplines, they are not without their detractors….

How to protect your online reputation with magnetic content

Protecting your online reputation and digital footprint with magnetic content can be the answer to any bad criticism and negative comments you receive online…

Addressable TV is here, and we’re all for sale

Up until recently, television advertiser’s ability to optimize and direct content was relatively limited – beyond targeting certain media markets, channels or TV programs,…

5 ways to create a seamless digital marketing experience

When it comes to digital marketing, user experience is everything. Today’s consumers are quick to judge your digital presence, and if your online experience…

Digital may be obsessed with numbers, but advertising’s still a people game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. Of course they should, but their traffic…

In the battle between social media and email, there’s only one clear winner

The word “distraction” comes up all too often within the context of social media, and Bryan Adams said it himself -”Social Media is a…

4 ways to ensure your CRM system is a help rather than a hindrance

Are you doing everything in your power to ensure that you use your Customer Relationship Management (CRM) system properly to ensure your customers have…

5 things you need to know about converting fans and followers into sales

Your “followers” and “fans” on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your…

5 April Fools’ pranks that would’ve made weird SA that much more interesting

With additional reporting by Lethabo Mokgatle If the world — like a broken record — got stuck on 1 April 2015, there would have…

Targeting customers in emerging markets? Why you need to work harder to earn their attention

There’s a statistic doing the rounds that, thanks to the internet, humans now have shorter attention spans than goldfish. I’m not sure how accurate…

The digital experience needs to be about the customer

It’s a dog eat dog world in the business sector as organisations scramble to find differentiators that enable them stand out from the competition….

The cre-haters: the 5 languages of marketing love

Gary Chapman penned the Five Love Languages in 1995. It speaks to the different needs that individuals require in a relationship, such as physical…

SA retailers need to get to grips with location-based messaging

The retail industry is faced with the challenges of maintaining market share and profits and while international companies are fast to adopt and exploit…

Who should tell your brand’s story?

The one thing I love most about working in digital is that I always feel like we’re moving forward at a rapid rate. We…

Google wants to make TV ads behave like they’re on the internet

This is interesting. Google is trialing technology on its Fiber network that would allow TV ads to behave more like the ones you see…

4 fresh frontiers in the search marketing space

When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on…

How VR Meditation Apps Like Realms of Flow and Others Are Redefining Our Connection with Reality

Transforming Healthcare in Africa with Technology

How forex trading is transforming startup investment strategies

How One Energy Project Could Reshape Climate Action

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain

Review: Range Rover Evoque P300e Dynamic HSE