The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Johnny Walker adds a shot of tech, entrepreneurship to its local ad mix
It’s no small thing when one of the world’s most iconic brands abandons one of the most iconic campaigns of the last few decades…
Learning from BuzzFeed: creating branded content your audience will love
Whether you’re a blogger or a brand, you’ve grown and refined your tone and approach to creating and sharing content with your audience over…
Here’s what you need to know about putting RTB to work in an integrated digital strategy
Real-time bidding (RTB), a type of programmatic buying, is rapidly gaining currency in South Africa’s digital media landscape. A growing number of brands are…
10 things you need to know about getting more likes and followers on social media
The people you are trying to reach online with your social media marketing campaign should constantly be reminded of your social media presence to…
