Ads & Marketing

Apple releases Apple Music ads to promote the ‘Discover’ feature

Apple has released three new adverts aimed at highlighting Apple Music’s discover feature. In the advert, the voice-over says that the discover feature brings…

Loeries 2015: All the digital and interactive winners

While digital may be playing an increasingly important part at The Loeries, South Africa’s premiere awards showcase, the big awards are still going to…

New approaches to media planning required to keep pace with a multitasking customer

It’s near-impossible to capture the undivided attention of today’s consumers, who routinely multitask across a number of devices, media and channels during the course…

Loeries 2015: Durban flavour, digital ascending

From as far back as the wall-to-wall carpet days in Sun City, each host location for the Loeries has brought its own flavour to…

Can your target market reach you online?

Most often, small businesses assume that organic search engine traffic with an excellent SEO campaign is all that is required to get the best…

New Moto G ad features camels, Tinder

Motorola has released the first ad for its brand new Moto G smartphone and it’s pretty fun, if a little weird. The ad opens…

6 targeted content marketing tips that will give you real results

Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing…

Facebook’s new ad platform targets users across sites, tracks offline sales

Last week, we reported that Facebook was rumoured to be launching a new ad platform to better track users across third-party sites. The new…

6 online spaces where you should be growing your presence

Digital marketing, if you do it the right way, can literally put you all over the place. For every business out there, there’s a…

12 steps to assist you in your business-to-business online marketing efforts

If you’re considering the use of business-to-business digital marketing to assist your pursuit of marketing and business goals, it’s suggested to have a decent…

Experiential design: Helping brands stand out from the clutter

We live in an era of mass personalisation. Go to Nike, you can choose the colour of your shoes. At Mini, you can mix…

Facebook to launch ad platform to better track users across 3rd-party sites

Facebook is allegedly on the verge of launching a brand new ad platform designed to improve how marketers target and measure the advertisements bought…

From Messi to the DA: these are YouTube’s most popular ads in SA [video]

As much as we may be annoyed with pre-roll ads on YouTube, there are some out there that do their job, very well. Take…

The biggest mistakes you are making with online advertising (and how they’re costing your business)

Digital has become such a pervasive layer in our lives, it’s hard to extract ourselves from it – much harder than television advertising (thanks…

It’s Loeries time again: here are some predictions on who could take home the bird

So it’s time to honour some of South Africa’s best creatives and campaigns again. Yup, it’s Loeries time again. The good folks at ‘i…

What communication channels are the decision makers in your industry using?

If you speak to any good marketer they will tell you that the first thing you should do before anything is conduct research. For…

Context: why we’re willing to pay more for a beer at a hotel than a beach shack

You are on a deserted beach on a hot day. You’ve been there a while and you are thirsty. A friend of yours has…

From rice to burgers: MMA Smarties Awards revealed in SA

In an attempt to highlight some of the country’s top mobile marketing campaigns, South Africa’s MMA Smarties Awards recently took place, with the final…

What to do about your outbound marketing before it’s too late

You have been warned! If you persist in sending unwanted communication to your bought or acquired marketing lists, it is a matter of time…

Be ready to respond: how brands can stay relevant in the age of immediacy

I was recently on a panel discussing the future of brands and the overwhelming consensus was that brand custodians have to ensure their strategies…

How VR Meditation Apps Like Realms of Flow and Others Are Redefining Our Connection with Reality

Transforming Healthcare in Africa with Technology

How forex trading is transforming startup investment strategies

How One Energy Project Could Reshape Climate Action

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain

Review: Range Rover Evoque P300e Dynamic HSE