The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Coco-Cola thinks spilling Coke on a server can save the web from trolls
Anyone who’s ever spilled Coke on a piece of electronics knows that it’s pretty much a death knell for that particular device. If the…
Bookmarks 2015: record entries, digital power players dominate shortlist
IAB South Africa has announced the shortlist for its revamped Bookmarks Awards. The awards, which traditionally take place toward the end of the year,…
Online marketing done the smart way: save costs without scrimping on effectiveness
Web marketing has come a long way from the tacky, blinking banner ads on AOL and Yahoo to laser targeted ads delivered through search…
South Africa’s digital marketing future is as diverse as its people
Have a conversation about the future of digital advertising and you’re likely to hear (or say) things like ‘real-time engagement’, ‘geo-marketing’, ‘remarketing’ and ‘second…
