Forget the old marketing playbook. In 2025, artificial intelligence (AI) is the name of the game. If you’re not already leveraging AI, you’re falling…
Getting to grips with Atlas, the ad tool that’s helping Facebook challenge Google
Facebook bought Atlas from powerhouse Microsoft (for about US$100 million) in 2013 and then, for some reason, allowed it to lie in hibernation until…
This Wi-Fi service will give you free internet access in exchange for ads
How many times have you skipped restaurants because they don’t have Wi-Fi? In our modern world, free Wi-Fi usually trumps any menu. Free Wi-Fi…
It’s seriously time to bridge the gap between IT and marketing
The most successful businesses of the near-future will be those that succeed in bridging the traditional gap between marketing and information technology, digitising their…
Looking for a social media agency? Here’s how to get started
Last night when I searched for the phrase “social media agency”, thousands of results popped up. This clearly shows there are many agencies advertising…
