The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
This innovative campaign actually feeds a kid every time you share on social
We’ve all seen it: the Facebook status update promising a donation to some deserving charity. Usually it sets off our bullshit sensors, but when…
5 quick tips for building your brand online
A good brand image about your business requires the optimisation and creation of content. This content can take various forms ranging from website articles…
3 reasons why personal branding isn’t all about you
In the digitally enabled economy of today, connected and intelligent individuals face a world rife with competition when it comes to career advancement or…
Is Programmattic the future of digital advertising?
I recently attended the first South African Programmatic Summit in Cape Town. The event was organised by ChargeAds, and focused on educating the industry…
