The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
5 tips for generating serious sales with social media
How many sales can we generate on social media? How many leads were generated from our Facebook page? Any direct sales from YouTube? These…
Digital advertising: it’s time to get real
Digital advertising spend is increasing annually on a global scale and this global trend is being felt in emerging market countries too. According to…
Undervalued display ads, mobile: how Tumblr will earn Yahoo billions
There’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition…
What can we learn from 3 of the world’s most innovative marketing campaigns?
Instead of getting into the technicalities of response-based marketing, let’s go straight to the heart of the matter. I want to share with you…
