The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Super Bowl 47: an advertising paradise
Super Bowl. The month of January is a 31 day inconvenience before February ushers in the greatest advertising showcase in American history. If you…
6 reasons data is crucial to your social media strategy
If your brand or company has a social media strategy, are you using and segmenting all of the data you can acquire? Did you…
Microsoft’s new IE ad: loads of nostalgia, no real message
In case you missed it, 90s nostalgia is huge right now. If you want an indication of how huge, just go to comedy site…
CRM and automated marketing: understanding the difference
Many people get confused between Customer Relationship Management (CRM) systems and Marketing Automation Software, and the majority of people think they are the same…
