The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
In house and agencies: why you need both when it comes to digital
I’m not sure if this qualifies as a great debate, but many companies asked themselves in 2012 whether or not they should be bringing…
Get ahead in social media: be useful
Social media marketing is all about being useful to your target audience and helping people. In simple terms, solve the problems of the people…
Seven deadly digital sins for brands to avoid in 2013
A new year is stereotypically associated with clean slates and resolutions. Below is a guideline for brands, and individuals alike, to right the interweb…
Ridley Scott reintroduces audiences to Coca-Cola’s polar bears
Okay, you know you have way too much money when renowned filmmaker Ridley Scott’s production skills are part of your ad campaign. Coca-Cola has…
