Advertising and Media

Disruptions, doubts and hold-ups: state of the native advertising nation

Native advertising is the latest disrupter on the online advertising scene, and could translate into big bucks for companies and publishers alike. At first…

Creativity and innovation: the only way PRs can outgun massive ad agencies

The advertising industry is going through big changes and that means opportunities for PR firms to compete for large marketing budgets normally allocated for…

Nobody killed anybody: the case for radio and video in the internet age

Death is society’s favourite topic. The minute something new comes along, we predict the death of the old because it must be so. No…

Wikileaks faces fire after exposing sensitive US sources

Following the latest dump of highly classified diplomatic cables by Wikileaks, the United States and others have expressed concern over risks the release presents…

Digital marketing at real world events: Is it just hype?

There are a multitude of marketing opportunities out there every single day just waiting to be taken advantage of, but does having a clever…

10 Online reputation tools worth exploring

ORM and social CRM have become social media buzzwords. They’ve started doing the rounds in boardrooms. Given their proliferation, I decided to look at…

SMS and its role in the future of mobile marketing

Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and…

Is ‘quality content’ a Google red herring? [Analysis]

I’ve been writing about Google’s Panda algorithm change and the huge amount of pain that it’s caused for content websites since it was introduced…

Should digital strategists say goodbye to their jobs?

Okay, so maybe we’re not there yet. But what will all these “Social media”, “Digital”, “Mobile” and “Online” strategists do when online and conventional…

HubPages CEO on Google’s Panda: Nothing seems to work!

I met with Paul Edmondson, CEO of HubPages, and Jason Menayan, Director of Marketing, to talk about how the publishing site is dealing with…

Marketing to different buyers: Is it practical?

One of the first things that marketers are taught — once you have got through the four P’s is about market segmentation and the…

7 simple search strategies for your PPC campaign

If you’re a search newbie and want to quickly learn the ropes of the Pay Per Click (PPC) world then using Google Adwords and…

Googarola and the mobile marketing supernova

Google’s US$12.5-billion acquisition of Motorola Mobility has set the digital community ablaze with a fresh crop of gripping hypotheses about its mobile end-game. This…

Marketing across connected devices: How to do it

In the good old days of online marketing there was a screen size you designed for and that was that. Your website always worked…

Is there really a ‘best time’ to send email newsletters?

Without doubt, “when is the best time to send email newsletters?” is one of the most frequently asked questions in email marketing today, and…

‘A peer report card’ for your AdWords account

One of the most frequent questions clients ask me is: “How am I doing compared to my competition?” Owing to the fact that many…

4 first world marketing mistakes to avoid making

There’s an old adage that goes, “you need to break a few eggs to make a cake”. This doesn’t mean, however, that you have…

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel