Hisense is making a deliberate play for South Africa’s growing gaming and hybrid-work audience with the launch of its latest monitor lineup, led by…
Here’s why it can make sense to build your brand’s audience before developing the content
We often queue up behind ourselves in the search to find, curate and create content that appeals to our audience. Personally I think we…
2014 is going to be big: big data gathering, social sharing, content marketing, UX optimising big!
We’re officially into 2014 and we are looking forward to the potential that the online environment provides to the business community. 2012 and 2013…
Here’s why measuring influence on social media is more important than ever
People have been trying to measure influence online for a good few years now. Remember people asking what your Klout score was? Does it…
Playing the hate game: agencies vs clients
I get the pleasure of speaking to various people at multiple digital agencies thanks to my line of work and the complaint is universal:…
