Advertising and Media

Arianna Huffington launches news site for the one percent

Are you a member of the ultra rich elite? Ever wished there was a news website written for people like you, by people like…

13 of the global ad industry’s best efforts for 2013

This year has been a pretty good one for advertising. Rather than new trends coming in there has been an evolution of existing ones. …

From epic splits to real beauty sketches: 14 of 2013’s most watched ads

A few years back, the kind of ad that went viral on YouTube wasn’t all that different to your average TV commercial. It just…

Marketing to different buyers: Is it practical?

One of the first things that marketers are taught — once you have got through the four P’s is about market segmentation and the…

7 simple search strategies for your PPC campaign

If you’re a search newbie and want to quickly learn the ropes of the Pay Per Click (PPC) world then using Google Adwords and…

Googarola and the mobile marketing supernova

Google’s US$12.5-billion acquisition of Motorola Mobility has set the digital community ablaze with a fresh crop of gripping hypotheses about its mobile end-game. This…

Marketing across connected devices: How to do it

In the good old days of online marketing there was a screen size you designed for and that was that. Your website always worked…

Is there really a ‘best time’ to send email newsletters?

Without doubt, “when is the best time to send email newsletters?” is one of the most frequently asked questions in email marketing today, and…

‘A peer report card’ for your AdWords account

One of the most frequent questions clients ask me is: “How am I doing compared to my competition?” Owing to the fact that many…

4 first world marketing mistakes to avoid making

There’s an old adage that goes, “you need to break a few eggs to make a cake”. This doesn’t mean, however, that you have…

8 Reasons small businesses should use Facebook ads

With websites continuing to proliferate unabated, small businesses find themselves grappling with the question of how to reach an increasingly fragmented audience in the…

Four tips to choosing your digital partner

There is no doubt that digital continues to be a growing part of every marketing budget. Choosing the right partner to assist your digital…

Keeping up with Google’s Panda

Google has been making significant updates lately. Google Panda 2.3 Update is now live as part of a commitment to “return high-quality sites to…

Things that shouldn’t be included in an email newsletter

Over the course of a number of blog posts, we’ve looked at what content you should consider including in your email newsletters if you…

Good content density can help your SEO strategy

I recently embarked on an experiment with keyword density. We all know content is king but well written, properly optimised content is the main…

Outsource or keep search engine marketing in-house?

When selling our services as a specialist Pay-Per-Click (PPC) agency we often encounter the same question from our potential clients: Does it make sense…

On aggregating and rewriting: It’s all a steal!

Gabe Rivera, founder of the excellent TechMeme is irked that the term “aggregator” is being misapplied especially within the context of the HuffPost event…

Branding your business to be digitally relevant

Sticking Facebook, Twitter and LinkedIn logos on your website, offline adverts and email signatures does not make your business any more digitally relevant than…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China