Advertising and Media

The South African marketing industry still doesn’t get mobile’s potential

In 2009, mobile effectively became the most pervasive mass medium in South Africa, surpassing radio and TV. Yet the reality is that the marketing…

For the love of all that is good in this world, write your content for humans — not robots

If you are reading this, chances are you have heard about search engine optimization before and most likely about content marketing as well. You…

Money grabbers giving zero guidance: avoid being burnt by your digital agency

When something seems too good to be true, it normally is. Sadly this age-old adage applies to far too many digital communication “agencies” lurking…

Moneyweb set to do legal battle with Fin 24 over plagiarism allegations

South African financial site Moneyweb is taking Fin 24, part of Nasper’s 24.com stable, to court over alleged plagiarism, copyright infringement and unfair competition….

Cape Town Fish Market puts up unfortunate dolphin, sushi FB post

It’s no secret that the Cape Town Fish Market — a South African-based chain of seafood restaurants — hasn’t been having the greatest time…

Jeff Bezos’ plans for The Post? To focus on readers and let it experiment

Wondering why a man who made his fortune by starting one of the world’s biggest online stores would buy a newspaper? You’re not alone….

Do we still need to go to big festivals? The ‘exclusive’ content overload

Glastonbury. Lollapalooza. Coachella. All internationally renowned music festivals, with a huge following and an impressive online presence — but are they killing off the…

Is Cell C winning the reputation game?

A friend remarked with surprise while watching the Chilean Mine rescue that the people-carrier transporting the miners to the surface didn’t appear to have…

Who is the most powerful editor in the world?

Mediaite.com is an online and print analysis site which is exhaustively documenting the relative influence and power of the top-ranking editors in the world….

10 tips for creating effective online ad copy

There is a mind-boggling array of different online platforms for getting your marketing message across: From classic display banners through to text-based advertorials, tweets,…

Clothing giant Gap feels social media heat, scraps new logo

In another clear sign that the social media masses are exerting tremendous influence over corporates, American clothing giant, Gap, decided to scrap its new…

ScribbleLive: Live media technologies for real-time newsrooms

I recently met with Michael de Monte, CEO of Scribble Technologies, based in Toronto, Canada. The company offers a very interesting media technology called…

22 black SA bloggers you should be reading

The South African blogosphere has in the past copped its share of criticism for being rather male, and rather pale. In recent years, there…

Cell C ordered to withdraw ‘4Gs’ campaign

The Advertising Standards Authority (ASA) on Thursday ruled that Cell C’s new 4Gs campaign is “dishonest” and “misleading” and must be withdrawn with “immediate…

Revenge: A Jason Calacanis-inspired Techcrunch Disruptor?

American Internet entrepreneur and blogger Jason Calacanis used to be a good friend and business partner with Techcrunch founder, Mike Arrington. Together they launched…

Seven essential mobile advertising insights

I recently attended a London roadshow event held by Mobile Squared, a mobile research agency that provides insight into mobile advertising, content and services….

The Digital Loeries 2010: Unpacking the Winners

So the Loeries weekend has come and gone – apart from the hangovers being nursed across Cape Town and Joburg this morning. And the…

Ethan Zuckerman on why rich nations dominate news

Ever wondered why Nigeria gets so little media coverage and why places like Japan enjoy so much more attention from the world’s press? That’s…

What the Techcrunch deal means

Congratulations to Michael Arrington and team on the TechCrunch acquisition by AOL. Techcrunch is a leading Silicon Valley technology blog ranked 302 on Alexa’s…

New social network for SA media, advertising industry

A new online service for the media, marketing and advertising industries that combines news and analysis with social networking is just weeks away from…

Five of the worst international social media campaigns

Yesterday, we looked at some of the best examples of viral marketing to come out in recent years. But for every success story, there…

Viral marketing: Five of the best international campaigns

In my previous post on Memeburn, I outlined some practical etiquette tips for businesses delving into the murky world of social media marketing. But…

Content aggregators: Just a race to the bottom

Frédéric Filloux over at “Monday Note” has written a good analysis looking at news aggregators: Aggregators: The good ones vs the looters He likes…

TCL South Africa Unveils 2025 Mini LED TV Range with Wide Viewing Angles

RIP Skype Microsoft Pulls the Plug on a Digital Pioneer

SITA pushes back as Home Affairs eyes IT exit

EmpowaEntrepreneurs 2025 Targets Africa’s High-Growth Founders and Investors

French No-Code Pioneer Tinkso Secures Strategic Investment from SA Entrepreneur Henk Pretorius

IBM Think 2025: Enterprise Gen AI Moves Beyond the Hype

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Slate Truck is an outrageously sensible pickup

Red Bull wings for Lucid – not Tesla

Gravity is a true driver’s EV SUV