F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Social basics: 10 of the best engagement and analytics tools
Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now…
Content marketing: getting the basics right
The modern media consumer has developed quite a talent for zoning-out marketing messages intended to engage them across pretty much all platforms, be it…
Two of a kind: new iPad mini ads showcase iBooks, Photos
Wow, Apple’s really determined to push this whole “concentrated iPad experience” thing with the iPad Mini. Case in point: the two latest ads for…
Microsoft set to unleash celebrity assault in Windows Phone 8 promotion
Looks like a fair chunk of Microsoft’s massive marketing drive for Windows Phone 8 is going toward celebrity endorsements. After the Redmond-based company’s CEO…
