In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
Why is Big Data still a marketing headache?
People the world over are having sleepless nights as they continue to get to grips with Big Data. It’s a two-word phrase with far-reaching…
Are social metrics really affecting SEO? [WordCamp]
So then, do link sharing on social media services like Twitter, Facebook and Google+ actually have an effect on our posts’ search engine rankings?…
The real problem with social media strategies? Traditional agencies
Media strategists are slowly starting to understand digital as both the client and the agency demand a more holistic approach, but what about social…
Want to know about the future of social? Look where mobile’s going
eMarketer recently released a survey in which CEOs from the media and entertainment industries worldwide were asked their opinions on what was going to…