AI isn’t coming. It’s already at your desk. And if you’re South African, chances are you’re ready to hit the ground running. A brand-new…
Newsweeklies: the product is right, the medium is wrong
It’s not been a pretty picture for print for a while now. The latest blow came on Wednesday when Newsweek announced it was to…
The future of online content marketing: brands will become like publishers
Content marketing has taken off as brands move away from traditional advertising in order to embrace a more social, engaging way to connect with…
Microsoft Surface ad: Clicks, dancing school children, zero product info
And cue the next portion of Microsoft’s US$1-billion plus ad blitz. The Redmond-based giant has released the first TV ad for the Surface, and,…
Why is Big Data still a marketing headache?
People the world over are having sleepless nights as they continue to get to grips with Big Data. It’s a two-word phrase with far-reaching…
