The Commerce Media Platform Flow has officially launched the world’s first and only shoppable audience marketplace – a powerful new platform where advertisers can…
Is TV really still trouncing the web when it comes to ads?
Delegates to the Media Guardian Edinburgh International Television Festival were in need of some good news, accustomed as they are to the view that…
Has technology really killed marketing?
The Harvard Business Review is one of the most respected and watched academic journals in the world. So when it publishes a piece with…
Yes, improving content could really hurt your site’s search ranking
My recent post about Google’s battle with spammers seems to have confused some people in the Search Engine Optimization industry. There’s a perception that…
Black hat, White hat: everyone could be an SEO spammer
I’ve always advised people not to worry about search engine optimization (SEO) with the explanation that it’s the job of the search engine to…
