In a significant policy shift, Meta, the parent company of Facebook, Instagram, and Whatsapp, has announced the termination of its third-party fact-checking program in…
Best of British: How brands upped their social efforts for the Diamond Jubilee
For years I have been a lover of the Royal Variety Performance. The only problem is that before the days of PVR it coincided…
People now watch more online video on iPads — and on Saturday nights [Study]
Do you spend your Saturday nights curled up with your new iPad, watching the latest episode of your favourite TV series or flitting through…
Want your social media campaign to be a success? Do your research
There are thousands of social media channels available to us all. From blogging to Facebook, all of these channels are not created equally and for…
What viral videos can teach us about building a brand
Many forward-looking companies are having huge success integrating YouTube into their social media strategy. Besides just engaging on the YouTube platform itself, brands can…