A New Chapter for OPPO in South Africa OPPO South Africa has appointed Jace Chen as its new Chief Executive Officer, signalling a shift…
Does Google Auto-Translate spell trouble for your email campaign?
Last week Google launched its auto-translate feature for Gmail, in theory making email a lot simpler for people who don’t speak the same language….
6 very good reasons advertisers should pay more attention to women online
When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have…
Does Denny’s have the ultimate recipe for online marketing success?
Denny’s is America’s breakfast diner of choice. But it also seems to have got the recipe right (excuse the pun) when it comes to…
How Google moved the online advertising goalposts
The power of digital marketing over its more traditional offline brethren such as TV and Radio has been the measurability of the medium: advertisers…
