SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
How to reward the right behaviour in a mobile world [Net Prophet]
Did you know that 95% of what we do is subconscious? The human mind decides not only which products and services to buy but…
How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When…
6 very good reasons advertisers should pay more attention to women online
When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have…
Does Denny’s have the ultimate recipe for online marketing success?
Denny’s is America’s breakfast diner of choice. But it also seems to have got the recipe right (excuse the pun) when it comes to…
