The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
How to tell if your site should be concentrating on search or social
Every day I’m asked the same questions. Do I need a Facebook page? Do I need a Twitter account? Do I need some kung-fu…
Even teenagers don’t care about AR apps and QR codes
Last year, it looked like augmented reality apps were on the cusp of becoming mainstream as numerous ad campaigns and mobile apps started to…
3 Stages of the web as a storytelling medium for brands
The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ’s incredible new feature. But they…
Niche social networks: Too focused or a playground for smaller brands?
For a while now it has been the general belief that bigger brands with all the budget are making it nearly impossible for smaller…
