Epson has announced international music icon and philanthropist Shakira as the new face of its ‘Imagine New Possibilities’ campaign across Africa, the Middle East,…
4 Hot tips for sending out a kick-ass Valentine’s email campaign
Valentine’s Day is fast approaching and whether you personally view the season of hearts as the most romantic time of the year, filled with…
3 Stages of the web as a storytelling medium for brands
The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ’s incredible new feature. But they…
Niche social networks: Too focused or a playground for smaller brands?
For a while now it has been the general belief that bigger brands with all the budget are making it nearly impossible for smaller…
Seven top tips for verifying tweets
Twitter is like the coffee machine in the newsroom. Get a shot of caffeine, chat with colleagues, exchange useful information, but also get the…
