Epson has announced international music icon and philanthropist Shakira as the new face of its ‘Imagine New Possibilities’ campaign across Africa, the Middle East,…
Social media fatigue, Radiohead and QR Codes: Q&A with Josh Spear
As one of the youngest and most influential marketing strategists in the world, Josh Spear owns Undercurrent, a New York-based consultancy that applies a…
‘I need you to make me a viral video’ – the 3Rs
It is a common request from clients wanting to embrace the whole online thing. There’s a fantastic chance that your MD, CEO, CFO, [Insert…
Why angry comments online are like road rage
Why are abusive comments on news sites like road rage? And what does being online have to do with picking your nose in traffic?…
Should there be advertising in social media?
There is a happy medium that needs to be reached when looking at a social media platform’s need to monetise and actually turn a…
