SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
Cell C had no choice but to like Nando’s ad
Can you imagine the scene? Nando’s marketing team, agency, digital team and PR trying to work out the best time to release the Nando’s…
Q & A: creativebrief founder on the future of advertising
Matching a client who is looking for a marketing campaign with the right advertising agency is often a hit-and-miss affair. It often boils down…
NASA announces arsenic-eating bacterium, ending ‘alien life’ speculation
So what were you expecting? A real-life alien to waltz out onto stage? Pictures of life lived happily on another planet? Intense speculation and…
Paid search industry due for a shakeup
The future of paid search advertising lies in quantitative data analysis, coupled with real-time campaign optimisation. There are, however, not many companies which can…