Four young scientists, accompanied by Eskom Expo’s Business Manager, Mmamoloko Rancia Riba, won their place to represent the country at the Indonesia competition, renowned…
Interview: Helen Zille on Twitter, Facebook and why Julius Malema isn’t interesting enough to follow
Western Cape Premier and Democratic Alliance Leader Helen Zille has taken charge of all the web has to offer; including a Facebook Page, Twitter…
The Meme: A powerful form of advertising
Although the term “meme” dates back to Richard Dawkins and his 1976 book “The Selfish Gene”, the more commonplace use of the term refers…
Social networks, blogs account 22% of all time online, say Nielsen
Visiting social networks and blogs now account for every four and a half minutes spent online, according to the authoritative Nielsen Company, a leading…
Four reasons why advertising doesn’t work in the way it once did
The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…