Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Move over mobile, what about web apps?
Apps developers are rushing to mobile en masse yet there is another large market, says Joseph Puopolo, director of marketing at OPENapps, and it’s…
Why are Google’s new services failing?
Google has had a long string of failures. It encourages its engineers to spend 20% of their time developing side projects but when those…
Could social networking actually be a threat to democracy?
Most analysis about social networking tends to focus on the phenomenon’s utopian qualities, but rarely take the dystopian view which focuses on its negative…
The Meme: A powerful form of advertising
Although the term “meme” dates back to Richard Dawkins and his 1976 book “The Selfish Gene”, the more commonplace use of the term refers…
