SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
Four reasons why advertising doesn’t work in the way it once did
The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…
A World Cup marketing lesson: You can’t own the flag
If there is one valuable lesson for marketers and advertisers this World Cup season, it lies in the fact that big brands don’t own…
CNN, Foursquare team up to connect World Cup fans
Putting soccer fans at the heart of its 2010 FIFA World Cup coverage, CNN has checked in with location-based social network Foursquare to connect…
Measuring success: Is your website a hotel or a homeless shelter?
For many inexperienced webmasters, the hallmark of a successful website lies in its popularity or the amount of ‘hits’ it gets every month. The…
