Advertising and Media

Why PewDiePie doesn’t care about free speech [Opinion]

Felix Kjellberg, better known as PewDiePie, has made it his mission to fight The Wall Street Journal (WSJ). The Swedish YouTuber is consistently posting…

This website live streams animal shelters, helps you donate too

When you’re caught up in your daily life, it can be hard to find time to give back to your community. Things like grocery…

Kendall Jenner’s Pepsi ad has gone viral for all the wrong reasons

Update, 6 April, 10.00am: Pepsi has since issued an apology and removed the advert from circulation. pic.twitter.com/I21nQl68cY — Pepsi™ (@pepsi) April 5, 2017 Many believed…

Marvel’s The Defenders’ clever trailer is a video marketing treasure hunt

Netflix seems to be loving clue-riddled trailers, and no one is complaining. In the latest teaser for the upcoming Marvel’s The Defenders series, viewers are…

Periscope live streams will now feature YouTube-like ads

After news broke this week that Twitter is mulling a possible paid tier of TweetDeck, the company this week announced a new advertising format…

Facebook’s new feature will turn it into a digital shopping mall

In its never-ending quest to connect the world and make loads of cash doing it, Facebook has today announced a new shopping advertising format…

Artificial intelligence: how is AI changing marketing?

2017 is set to be the year of artificial intelligence (AI). With companies such as Amazon Web Services offering AI on tap — including…

New to digital marketing? Your questions, answered

While the notion of being ‘new’ to the digital marketing industry might seem strange, there will always be a client, graduate or employee who…

6 ways to supercharge PR campaigns through influencers

Public Relations has undergone a massive shift in the past two years with the digital landscape opening up far more opportunities for brand exposure….

In marketing? Here are 4 things you need to know about the latest in ad tech

Hearing the term “ad tech” makes most people think of data science and complicated formulas. While there’s a kernel of truth to this, ad…

Not another ‘Big Data’ article

If you are still reading it means we haven’t lost you at ‘big data’. It was ranked number 3 in the 2015 Language Monitor…

Digital impacts everything

The transition of all businesses to digital is inevitable. Its efficiencies, insights and transformative capabilities can’t be ignored. Yet we are currently living in…

Facebook launches Canvas, a DIY full-screen ad product

Facebook on Thursday announced the launch of Canvas, a new mobile product that allows video ads to play in full-screen whenever someone taps on…

Jeb Bush’s failed campaign: lessons on proactively managing your online presence

Not too long ago it seemed very likely that the US would have another President Bush, or at least another Bush as the Republican…

New marketing metrics are needed for the age of the customer

The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is…

BBC Click to air 360 degree video episode

This is pretty cool. BBC World News’ flagshsip technology programme CLICK is set to launch its its first ever 360 degree programme on Saturday…

10 low down dirty SEO hacks

There are many articles and info hubs online that offer you all the very best advice on SEO, the on page, the off page,…

3 ways to pull off a brand overload like ‘Star Wars’

Nobody does branded products quite like the Star Wars franchise. It doesn’t matter whether you’re six or 60 — surely you’ve seen the Star…

How SEO can be used to maintain your online reputation

When implemented and used correctly, search engine optimisation can be a great medium that can be used to build your online business reputation. With…

Toby Shapshak hands over Stuff Magazine editorship

Toby Shapshak has handed over the editorial reins at Stuff Magazine South Africa some eight years after launching the magazine in South Africa. Taking…

The art of analytics: moving from numbers to insights

Last year, the term ‘Big Data’ was thrown around a lot, but few companies have won the battle to stay ahead of this trend….

Does SMS marketing have a big impact on reaching new customers?

How do you find new customers and persuade them to come on board? It’s something that all businesses have to wrestle with. No-one can…

The uncomfortable humanity of digital marketing

Today’s digital consumer habits cannot be typecast. While we would all embrace a clear causality between our digital campaigns and customers’ actions, our innate…

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Netflix’s New South African Series Exposes the Dark Side of Fame

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel