SEO has entered a new era in 2026. AI tools are more powerful, users expect instant results and Google continues tightening its criteria for…
Don’t let anyone tell you that tech has killed PR
Late last year, a man who once ran the largest public relations firm in the world released a controversial book entitled Trust Me, PR…
Digital marketing 101: your comprehensive guide to competitor analysis
While researching your target market and establishing your industry niche is what will give you the ‘edge’, understanding the strengths and weaknesses of your…
Profiling your customers through Big Data: what you need to know
In this era of Big Data, there are increasing opportunities for collection, processing and analysis of vast and complex data sets, which can reveal…
How tech can help you fulfill customer expectations and build a repeat business
“The purpose of business,” said the father of management science, Peter Drucker, “is to create and keep a customer.” If he lived in today’s…
