With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Are South African marketing pros missing out on the micro-moment opportunity? [Part 1]
Most South African marketers understand that smartphones and other mobile devices are radically reshaping their customers’ behaviour by giving them access to personalised services…
Digital advertising is in a state of emergency, and there’s no easy fix
“When last did you click on a banner?” I am yet to get an answer to this question that doesn’t begin with a panicked…
There’s no magic bullet for digital marketing success
When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I’m often asked – “what is the magic bullet with…
impactAFRICA: $500k African data journalism fund launches
Code for Africa on Monday announced the launch of impactAFRICA, a US$500 000 fund aimed at providing grants and technical support for impactful data…