Advertising and Media

Display advertising drives branded search volume

As a paid search campaign manager, clients frequently ask me why more of their budget isn’t going towards branded search campaigns as those have…

We should treat disruption as an opportunity rather than a threat: here’s why

Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and sectors using technology to…

Are selfie sticks and smartphones the future of TV newsrooms?

Ask any contemporary journalist what pieces of equipment they couldn’t live without and chances are most will immediately mention their smartphone. With it, they…

5 ways that online perceptions create offline reality

The fact that businesses would even begin to consider that their website is merely a place where existing clients “can find them” is ludicrous….

Building customer loyalty in online retailing – a primer

One of the toughest challenges that ecommerce businesses and online retailers face is earning customer loyalty. A face to face interaction at a brick…

Alternative content creation: what we should be aiming for

Experienced the world over, the challenge of coming up with epic content is enough to keep creatives from their sleep – it hovers over…

POPI: are you clear and compliant?

While only certain sections of the Protection of Personal Information (POPI) Act have been implemented since the Act was made law on 26 November…

From rice to burgers: MMA Smarties Awards revealed in SA

In an attempt to highlight some of the country’s top mobile marketing campaigns, South Africa’s MMA Smarties Awards recently took place, with the final…

What to do about your outbound marketing before it’s too late

You have been warned! If you persist in sending unwanted communication to your bought or acquired marketing lists, it is a matter of time…

It’s time for publishers to stop building apps: here’s why

I’m tired of Apps. I think it’s time online publishers stop building apps and focus more on building responsive sites that gives their users…

Blurred lines: stop trying to define a journalist in the age of social [#Highway2014]

In 2014, is it still important to discuss and compartmentalise what a journalist is? Dan Gilmor, author of We The Media, reckons that the…

Vice Media lands $500-million in investments: what’s it doing right?

Vice, the once free indie punk mag from Montreal, Canada is today valued at more than US$2.5-billion. While everyone’s looking at what the young…

Not just for magazines: why digital publishing is a smart business decision

Time and money are the two key components of running and maintaining a profitable business. Another factor that’s key to a business’ success is…

Be ready to respond: how brands can stay relevant in the age of immediacy

I was recently on a panel discussing the future of brands and the overwhelming consensus was that brand custodians have to ensure their strategies…

7 hot tips for creating content-driven marketing campaigns

South Africans can tell a great story — hang around a braai with a bunch of them for long enough and the stories will…

7 red flags that should tell you it’s time to change agencies

Marketing agencies have been having a tough time of late. Specifically the traditional agencies who are having to get to grips with new business…

4 top ways to make use of digital signage in your retail space

In my previous article I spoke about the trend towards the use of digital screens and projectors in retail environments (link to previous article)….

5 reasons why email is still a great B2B marketing tool

The glory days of outbound marketing are slowly drawing to a close, and are being replaced with a new form of marketing called inbound…

In advertising, great work is not enough to succeed

There is an old advertising industry cliché that goes something like this — you win on creativity, you lose on relationships. To succeed in…

How eSIM and Dual SIM Can Save You Money in South Africa

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel