Advertising and Media

I was recently on a panel discussing the future of brands and the overwhelming consensus was that brand custodians have to ensure their strategies…

South Africans can tell a great story — hang around a braai with a bunch of them for long enough and the stories will…

In my previous article I spoke about the trend towards the use of digital screens and projectors in retail environments (link to previous article)….

The glory days of outbound marketing are slowly drawing to a close, and are being replaced with a new form of marketing called inbound…

There is an old advertising industry cliché that goes something like this — you win on creativity, you lose on relationships. To succeed in…

There’s no doubt that when you’re looking for maximum impact, digital is the way to go. It’s fast and cost effective and allows for…

The Wikipedia definition of intimacy starts as follows: “Intimacy generally refers to the feeling of being in a close personal association and belonging together….

The QR code has had a rocky road over the past two decades. Initially developed for the automotive industry in Japan in 1994, a…

If you’ve had a great year so far in terms of marketing online, well done! If your digital marketing campaign was successful the previous…