Advertising and Media

Amorphous New Media parts ways with Times Media Group

Digital agency Amorphous New Media has parted ways with the Times Media Group, which it has been a partially owned subsidiary of since 2007….

4 things clients, agencies can do to create a greater sense of parity

It’s round this time of year — post-“yesweCannes” — many reflect on changing the agency world, client relationships, service, creativity and how they combine…

Rev up your customer service to take your CRM to the next level

If you want your employees forward-face with your customers, you need to ensure that they are power-packed with the essential skills that makes them…

Why CRM and ERP are better together

Every growing mid-sized enterprise needs to put in place business systems that help it streamline business processes, gain visibility into its operations, and enhance…

How can companies weather the storm of customer brand switching?

The days of completely loyal consumers are over with many South Africans from various income brackets making the choice to switch brands. Our experience…

You can now read The New York Times articles on WhatsApp

The New York Times is publishing articles on WhatsApp. For the first time Whatsapp users will be able to read their news from the…

Here’s what you need to know about protecting your brand’s online reputation

In today’s world, not only is it vital to have a good and clean business reputation online, but also to have a good personal…

What a Californian earthquake can teach us about the future of journalism

Writing a one column news story using the five Ws and one H — Who, What, Where, When, Why and How — is pretty…

Can the paid, owned and earned media model really be adapted for content marketing?

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows people to identify the nature of…

This clever parody mocks every slick-but-meaningless brand video ever

Ever sit through an ad break, then reach the end and wonder exactly what the brand was trying to say? You’re not alone. In…

Content, delivery, hardware: what you need to win in digital display advertising

The landscape of digital display advertising is evolving. There are more opportunities than ever before for digital signage to make an impact. However, many…

Mobile’s time is now: ad market rises 105% thanks to Google, Facebook

Anyone who’s been following Google and Facebook’s financials of late probably saw this one coming. Last year, global mobile ad revenue rose 105.0% to…

Samsung sticks with trend of mocking absolutely everyone in new ad

The US ad for the Samsung Galaxy Pro tablet might just be its most smug effort to date. The ad, which sticks people in…

5 important ways your website impacts your online marketing efforts

Most companies today do some form of emarketing, made up of: paid media (like Google Adwords and online banner advertising), search media, social media,…

3 very good reasons why you should tread carefully with native advertising [#GDNCMS]

Some interesting tweets from the #GDNCMS Conference by the Guardian appeared this morning and there was heated debate about algorithms being better than young…

Durban’s Facebook con shows why digital agencies need to demystify, not take advantage

A story has broken in the South African media about an over the top Facebook campaign that is being run on behalf of the…

13 basic SEO terms everyone should know about

Many claim that the age of SEO is over. Do a search online for “SEO is dead” and you will see what I’m talking…

5 road rules for ethical content marketing

Imagine the busiest urban streets and intersections sans road rules or traffic signals. It would be chaos, and the risks would far outweigh the…

The quest for quietude: what online media can learn from Flappy Bird, Bitcoin’s creators

In the past decade, we’ve seen a steady of convergence of two worlds that, until recently, were alien to one another: the worlds of…

Penalised by Google? Here are 3 steps to righting that

So you pushed the limits in terms of link building — you built links to your site that weren’t exactly squeaky clean or natural….

Maziv’s Fibre Push Brings Rural South Africa Closer to True High-Speed Internet

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel