AI isn’t coming. It’s already at your desk. And if you’re South African, chances are you’re ready to hit the ground running. A brand-new…
Attention digital marketing pros: focus more on your clients right now
I’ve noticed that people in the digital marketing space are always debating the following: What is the best social media channel? How can I…
Snapchat finally starts dabbling with advertising, and people are freaking out
Snapchatters in the US probably noticed something different over the course of the weekend. The photo messaging app that boasts over US$10-billion valuation, and…
If we want digital to be effective, we need to really read customers
Any digital activity throws up a huge, almost infinite array of metrics that can be used to understand its impact – there are opens,…
Here’s how to monitor your influence with your social media campaign
It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. Not only because your competitors…
