Advertising and Media

Wow, Microsoft’s Scroogled advertising campaign is starting to take on the tone of a heavyweight US political campaign. The Redmond giant’s latest ad in…

When BlackBerry announced that it was planning to launch in-depth interactive ads showcasing its new operating system on competing devices, it seemed like a…

Based on my digital marketing efforts and experience to date, I have identified eight areas where you need to focus your efforts to optimise…

The ever illusive Return on Investment figure for digital marketing and in particular social media marketing is not slowing down the trend of companies…

Email marketing can arguably be seen as the great grandfather of internet marketing or at the very least the great grandchild of the knock-and-drop…

So many organisations are missing the trick completely in the online space because they are incapable of ridding themselves of dated marketing behaviour of…