TCL Electronics has officially launched its 2025 range of Mini LED TVs in South Africa, introducing cutting-edge display technology, massive screen sizes, and cinematic…
Be afraid, be very afraid (or maybe not): why you should take advantage of Halloween and other holidays
I have to admit that the Halloween holiday passes me by almost unnoticed every year. Apart from my cynical “What’s the point,” reaction, I…
If we want digital to be effective, we need to really read customers
Any digital activity throws up a huge, almost infinite array of metrics that can be used to understand its impact – there are opens,…
Here’s how to monitor your influence with your social media campaign
It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. Not only because your competitors…
Ignore customers and lose business, but for real stupidity try one-way email
Every opportunity to communicate with customers is an opportunity to build volumes and profit. Maximising the communication opportunity is therefore a business imperative. Or…
