Usability

Mixing user experience and usability so that everyone wins

I recently introduced myself to someone and when I explained that I’m a User Experience Designer, his eyes lit up and he said “Ah,…

UX: 5 Pearls of Wisdom from UX Designers [Tech4Africa]

As far back as the days of ENIAC and old-school IBM punch-card computers, users have been trained to adapt their experience to the capabilities…

Story-telling, UX, and how to find your spine

When I changed career path from journalism to user experience design, it was largely on the faith my friend Lidia had in my journalism…

Using Scrivener for UX design

If you’re a writer of any stripe you will have come across numerous recommendations for Scrivener as the ultimate tool for collating research, scribbling…

Is it time to bury Flash for good?

Flash is something which has wowed clients for some years now. It looks impressive on your developer’s desktop, and fantastic in client pitches. New…

Work the look: 5 tips for online clothing retailers

Clothing is one of the biggest growth markets for online retail, with more people welcoming the obvious benefits of online clothes shopping: no battling…

Cuban singer wants free internet for the developing world

Making the internet more accessible to developing countries is a cause Cuban folk star Silvio Rodriguez has targeted at US President Barack Obama and…

Sex & UX: Are you doing it right?

You’re probably not aware that good user experience design and good usability are actually just like great sex. The conditions must be perfect, rhythm…

Five reasons why user experience thinking is essential

User Experience (UX) analysis and design is a rapidly growing field for good reason. Websites, apps and services are placing a lot of focus…

Interview: UX guru Andy Budd on why most websites are ‘leaking buckets’

User Experience (UX) guru, Andy Budd, says most of today’s websites remind him of “leaking buckets”. UX, he says, can plug these leaks to…

Measuring success: Is your website a hotel or a homeless shelter?

For many inexperienced webmasters, the hallmark of a successful website lies in its popularity or the amount of ‘hits’ it gets every month. The…

The importance of being seamless: From ‘marketing’ to ‘website’ in 3 easy steps

Much has been written about online marketing, whether it is search engine marketing, social media or viral videos. Much of it is also written…

5 usability tips for landing pages

First impressions count, especially online where your landing page is the battleground on which visitors and customers can be won and lost. You have…

Web forms: Get them right and make more money

A web form is like a solid wall between you and your customer. The customer wants to buy your product. You want to sell…

The psychology of usability: A few tips

In my view, usability is often the most overlooked part of the digital marketing mix. When J.B. Watson developed his behaviorist approach in the…

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